8th Forum on Patient Registries
Strategies for Maximizing Registry Performance for Clinical and Commercial Use
Pharma eMarketing in a Slump
eMarketing is a challenge for the pharmaceutical industry. It is estimated that the percent of the pharmaceutical marketing budget spent in the "e" space...
Advertisers Don’t Know How DTC Works. Say wha?
Practically every direct-to-consumer (DTC) ad on TV and in print prominently includes a statement such as "Ask Your Doctor if is Right for...
CBI’s Annual Recalls Summit
This conference provides the only platform for the industry to discuss critical topics regarding planning for, and navigating through, a product recall.
7th Annual Phase IV Clinical Trials
Design Research Programs to Meet Clinical, Regulatory and Marketing Objectives
CBI’s Annual Recalls Summit
This conference provides the only platform for the industry to discuss critical topics regarding planning for, and navigating through, a product recall.
7th Annual Phase IV Clinical Trials
Design Research Programs to Meet Clinical, Regulatory and Marketing Objectives
Rozerem Beaver Buzz
I am having some fun looking over the visitor stats for this blog, finding out how people are ending up here, what the most...
The Call Center from Hell
If my personal experiences with Glaxo's customer response center and consumer-focused Web sites are typical, then all the comments I have been hearing about...
Another Pharma CEO Bites the Dust!
Bristol-Myers Squibb Chief Executive Peter Dolan will leave the company effective immediately, according to a Wall Street Journal report just published (see "Bristol-Myers Ousts...
