Pharma Marketing & Promotion: Reinforcing the Culture of Compliance

Sharpening Internal Expertise and Establishing Clear Team Direction for a Cohesive Regulatory, Legal and Compliance Support

PharmaBrand Summit 2005

The PharmaBrand Summit brings together industry experts to share actual experiences on their challenges and success in increasing the competitiveness of their products.

Networking Dinner Reception – Sponsors

Join dozens of pharmaceutical marketing professionals for an evening of networking, food, and information sharing. Meet and mingle with your peers from the Northeast’s top pharmaceutical and marketing companies. It’s a once-a-year opportunity.

7th Annual Patient Assistance Programs

This conference provides pharmaceutical companies with strategies for designing and maintaining their patient assistance programs.

eMarketing for the Pharmaceutical Industry

Design Targeted and Interactive eMarketing Campaigns to Influence Physician and Consumer Behavior

eMarketing for the Pharmaceutical Industry

Design Targeted and Interactive eMarketing Campaigns to Influence Physician and Consumer Behavior

Immutable Laws of DTC Domain Naming

My friend RJ Lewis wrote a column entitled "The importance of a Name" that recently appeared in Product Management Today. His premise is: "Choosing...

Paid Inclusion: Too Hot for Pharma Marketing?

Next week I will be participating in a search engine marketing panel discussion at CBI's 5th Annual eMarketing for the Pharmaceutical Industry conference in...

Buzz ‘n Blog Marketing

Monitoring buzz is one thing, creating it is another. Should pharmaceutical marketers try to infiltrate the blogoshere and create content disguised as consumer generated content or pay legitimate bloggers to create favorable content.

Paid Inclusion: Too Hot for Pharma Marketing?

This article summarizes the issue of paid inclusion and presents results of the recent online Pharma Search Engine Marketing Survey.