Pharma Marketing Network

I attended Pharmaceutical Executive's 1st Annual Marketing and Sales Summit today and sat in on a few interesting presentations related to sales force effectiveness....

Medical Device DTC stats was the topic of an interesting discussion thread last week on the Pharma Marketing Forum -- a good place to...

Comply with Guidelines and Standards to Maximize and Improve CME Activities

Over 100 senior level executives from top pharmaceutical companies such as Johnson and Johnson, Merck and Wyeth have attended CBI’s premier annual Anonymous Patient Level Data (APLD) meeting to hear key learnings and best strategies for maximizing longitudinal patient-level data.

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A few weeks ago, I wrote about how the FDA approved Ketek based on foreign trial data. I raised the suspicion that the FDA...

An editorial in today's Wall Street Journal calls for the return of Vioxx ("Now Bring Back Vioxx") citing a "meta" analysis (wooooo... meta!) published...

An amendment to the proposed Massachusetts State Budget -- recently approved by the State Senate -- could make the state the first in the...

In February, I wrote about GSK's use of sales representatives to deliver to physicians and the community at large a PR campaign that is...

Restless Leg Syndrome (RLS) has been receiving a lot of attention these days because of all the recent Requip TV ads and in-office patient...