Pharma Marketing Network

This article summarizes the issue of paid inclusion and presents results of the recent online Pharma Search Engine Marketing Survey.

This article describes best exhibit marketing practices and how to measure the effectives of your exhibit.

This article presents selected results from a survey of pharmaceutical experts on eDetailing and Online Marketing conducted in 2005 by eyeforpharma, MediQuality, and PharmiWeb Solutions.

The pharmaceutical industry is struggling to develop an eMarketing strategy in Europe, which is comprised of many relatively small markets (the member countries of the EU) having significant cultural and language differences.

California leads the way in many things, including laws to reign in pharmaceutical marketing and sales. Where California leads, many other states follow. The...

This discussion starts with the post I made a few days ago about GlaxoSmithKline (GSK) using sales reps to spread the word about the...

The Pharma Marketing Network is an exclusive network of pharmaceutical marketing and sales professionals. The network includes an opt-in e-mail list of registered subscribers, an informational website open to all, and a monthly electronic newsletter, all of which accept paid advertising.

The Pharma Marketing Network is an exclusive network of pharmaceutical marketing and sales professionals. The network includes an opt-in e-mail list of registered subscribers, an informational website open to all, and a monthly electronic newsletter, all of which accept paid advertising.

A couple of days ago, I posted a note about pharma sales reps being poor spokespeople for the industry (see "Sales Reps Make Poor...

I read with despair the article in today's AdAge about Glaxo's strategy to use its sales force as a "PR Machine" ("GLAXO DRAFTS EMPLOYEES...