Merck’s Hand in the Cookie Jar
It seems that Merck has been caught with its hand in the cookie jar. The New England Journal of Medicine (NEJM), that bastion of...
Less DTC, Better Public Image?
A lot of attention is being paid these days to pharma's tarnished public image. The prominence of direct-to-consumer (DTC) advertising has been linked to...
J&J Scores High in Reputation Quotient Study
Results of the recent Harris Interactive corporate reputation study, reported in today's Wall Street Journal (see "Ranking Corporate Reputations"), place pharmaceutical companies low on...
Why are ED drug sales falling?
As reported in Sunday's New York Times, sales of erectile dysfunction drugs (Viagra, Cialis, Levitra) are falling (see figure at left). "...the market for...
Coming Soon: Sexy eDetailing?
There's a lot of interest these days among pharmaceutical marketing and sales executives in sales force effectiveness (SFE). The brisk sales of a compilation...
Jerry Hall, Women and Pharma Marketing
This week's post "Sexy Reps Sell Rx" generated an interesting thread on women, beauty vs brains and pharmaceutical marketing on the PHARMA-MKTING online discussion...
CBI’s Forum on Strategic Publication Planning
Develop Enhanced Internal and External Partnerships and Integrated Messaging to Maximize the Value of Your Publication Plan
“Tribal Marketing”
Tribal marketing n. A marketing strategy that attempts to create social groups or communities that are centered around a product or service. The credo of tribal marketing is that postmodern people are looking for products and services that not only enable them to be freer, but can also link them to others, to a community, to a tribe.
Generation Rx: A History and Critique of Pharma “Tribal Marketing”
This article reviews the book Generation Rx and focuses on the roles of several key pharmaceutical marketing pioneers as described in the book.
DocCheck: Das Portal
This article describes the services offered by DocCheck and specifically focuses on the portal's market research and physician-targeting capabilities, which any pharmaceutical marketer wishing to do professional marketing in Germany should know more about.
