The End of DTC as We Have Known It
It's almost as if pharmaceutical marketers are listening... to me! I know it's just not me, but I think they are listening. How refreshing.
Women in Pharma
If you want to focus on women as an asset to your business, then look at what women can actually do really well that male leaders struggle with.
Pfizer France: Viva la SFE Difference!
Surprisingly, lack of sales rep time with physicians is not a problem for Pfizer France.
Direct to Physician Telemarketing and Sales
This article reviews the telemarketing services ADG Pharmaceutical Biotech Marketing (ADG), which specializes in providing hosted telemarketing services for the pharmaceutical, life sciences and biotech industries.
Pharma Trends to Watch in 2006
This is the time of the year when we all look into our crystal balls and try to come up with predictions for the new year. This article summarizes the collective wisdom from respondents of the 2006 Pharma Trend Survey and participants of the Pharma Marketihng Roundtable.
The BEST of Pharma Marketing Blog in 2005
I can't resist the urge to do a TOP TEN list! Of the more than 120 posts made to this blog in 2005, the...
Lilly’s Off-Label Promo Shenanigans
Recently, Eli Lilly agreed to plead guilty and to pay $36 million in connection with its "illegal promotion" of the drug Evista, which is...
Pharmaceutical “Tribal Marketing”
Tribal marketing n. A marketing strategy that attempts to create social groups or communities that are centered around a product or service. The credo...
Marketing “Acceptable Risk”
A few days ago I posted comments regarding Merck's hand in the last minute editing of an important Vioxx clinical trail article published in...
4th Annual Pharmaceutical Product Launches
Hear case studies from industry leaders on the challenges, opportunities and successes in launching new pharmaceutical products into the marketplace.
