Precision Buzz Marketing
Pharma companies have long ago mastered the art and science of "Precision Marketing" to physicians. No where has this prowess been demonstrated more conclusively...
WLF: A No-Risk Ad is a Good Ad
According to a recent story in BrandWeek, "The Washington Legal Foundation, a conservative think tank, filed a petition with the Food and Drug Administration...
Brand Extinction Looms
According to a Forbes article, "By 2011, a quarter of current drug sales in the U.S. will be eaten away by less expensive generic...
McKinnell’s New Gig: Male Model
Pfizer's CEO Hank McKinnell -- soon to retire -- has lost no time finding another gig: that of male model for pharmaceutical vendor ads....
Sicko si, Pharmaco no!?
Last February I wrote about Michael Moore's new film "Sicko" and suggested that it will be about Moore than the pharmaceutical industry (see "Michael...
Patient Advocacy Marketing: US vs Them
It's hard to do pharmaceutical marketing in the UK and the rest of Europe, which probably explains why my Pharma Marketing News subscriber list...
Vioxx Scorecard: 5-3-14192
As reported on CNNMoney.com, Merck won the most recent case in a Los Angeles state court on August 2, 2006, when a jury found...
Kindler Fox in Pfizer Henhouse (aka Bunker)
In this month's Pharmaceutical Executive Magazine feature article, "The Inside Man," Mr. Jeffrey Kindler -- recently named new CEO at Pfizer -- is said...
Anonymous Online Marketing
I have written about "Stealth Marketing" in which marketers attempt to embed their messages in "buzz" channels such as blogs (see "Buzz 'n Blogs...
Accountability: Imported vs. Domestic
A few days ago, I posted a PhRMA Intern! Adventure focused on drug importation from Canada. In that post I questioned the Terrorist Card...
