Pharma Marketing Network

This is a good time of the year to communicate a mission statement of sorts. Personal Point of View Blogs, of course, are highly...

See Corrections and Amplification below."We get no respect," said a Pfizer representative, "no respect at all I tell you! Last week we ran an...

Merck's new "Patients Come First" TV ad starts off with this question: "If you ran a pharmaceutical company, what would you change?" I thought...

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Biotechnology companies with a product commercialization strategy are deploying field-based medical science liaisons (MSLs) to increase awareness of a therapeutic market, support clinical trials, and educate the healthcare community on appropriate product utilization. Attracting experienced MSLs to smaller or younger companies remains a significant challenge for MSL directors. This article provides helpful suggestions that biotech and other science-based companies can use to build their MSL force.

This article discusses the often misinterpreted safe harbor and whether MSLs enjoy such protection when disseminating off-label information.

If we define Medical Science Liaison (MSL) training as enabling an MSL to adopt a desired behavior or fulfill a desired performance expectation, we can readily see how most of what we call training is not really training at all

Pharma Marketing Network is an online resource for pharmaceutical marketing, advertising, and sales professionals. Member benefits include a free monthly newsletter, discussion group, and discounts on promotional services.

Pharma Marketing News is the monthly e-newsletter of the Pharma Marketing Network (www.pharma-mkting.com). It is packed with facts, opinions, and case studies based upon interviews with experts in the field of pharmaceutical marketing. Highlights of presentations from industry conferences, contact lists for experts consulted, and links to references help susbcribers keep up to date on best practices and network with their peers.

Pharma Marketing News is the monthly e-newsletter of the Pharma Marketing Network (www.pharma-mkting.com). It is packed with facts, opinions, and case studies based upon interviews with experts in the field of pharmaceutical marketing. Highlights of presentations from industry conferences, contact lists for experts consulted, and links to references help susbcribers keep up to date on best practices and network with their peers.