Applying FDA Marketing Regulations to Internet Promotions
Preeti Pinto, M.S., Senior Director Promotional Regulatory Affairs, AstraZeneca, summarizes the most commonly cited DTC marketing violations found on pharmaceutical company web pages.
Develop Effective Online Compliance Programs: Leverage Health Beliefs
According to a Jupiter survey, consumers don't manage their health online because they have low confidence in their ability to use online health resources to improve their health. Pharmaceutical marketers must leverage health beliefs and models to design comparatively more effective adherence-related online marketing programs.
How to Sell a Drug Before it is Approved
Pharmaceutical marketers can generate significant interest in a drug before it is officially launched. This is often done by supporting educational CME programs for physicians, employing key opinion leaders, sponsoring satellite symposia at major medical meetings, and publishing clinical trial results.
Increase Prescription Sales with Smart Tools
Realizing the limitations of the printed package insert (PI), Wellscape, a technology company that provides software solutions designed to improve patient care has developed Smart-PI, which distills complex prescribing information and packages it in portable, stand-alone real-time tools accessible from web sites and available for desktop and Tablet PCs and PDAs.
Marketing’s Role in Limiting Physician Access and What to Do About It
The pharmaceutical industry has only itself to blame for limited physician access and two minute sales calls.
Integrated Marketing for the Pharmaceutical Industry
Attend this Exclusive Forum for Best Practices, Case Examples and the Latest Information on Integrated Marketing
FDA Advisory Panels: Elephants in the Room
The New York Times recently reported that "Ten of the 32 government drug advisers who last week endorsed continued marketing of the huge-selling pain...
Febraury Issue of Pharma Marketing News Is Here
Pharma Marketing News Subscribe Today and get it FREE!CURRENT ISSUE: Vol. 4, No. 2: February 2005Links to summaries of individual articles below. ArticlesYou May...
Vioxx Redux
Just when you thought it was safe to go back into the water, Merck suggests that it may put Vioxx back on the market,...
Drug Safety: A Matter of Trust!
Those Canadians are at it again! Quick they are at being contrary to the U.S. This even extends to drug safety issues.As reported in...
