Pharma Marketing Network

According to Nielsen Media Research data quoted in a recent MM&M News Brief,Pfizer fell from its position as one of the nation's top 10...

On August 2, 2005, Lilly announced its support of the Pharmaceutical Research and Manufacturers Association's (PhRMA) comprehensive guiding principles on consumer advertising of prescription...

The pro-active actions of several pharmaceutical companies to aid of the victims of Katrina must be applauded.The Wall Street Journal reported today that several...

New guidelines limiting DTC on TV may mean that pharmaceutical marketers are likely to invest more effort reaching consumers via the Internet and other...

There is no doubt that the industry needs to do a much better job communicating drug benefits and risks to consumers. How will they do this if the population at large is scientifically illiterate? Also, how can the drug industry focus on this problem if its leaders are not grounded in science?

Siren Interactive, a midwestern interactive eMarketing firm, believes that valuable Internet content is a prime component to an effective eMarketing strategy for pharmaceutical companies

There are several new strategies and solutions available to pharmaceutical marketers that are designed to increase the education quotient of pharma marketing communications. One such solution is wireless Webpad developed by Phreesia for deployment in doctors' offices.

In the last year the FTC has issued regulations that set forth additional requirements under the federal CAN-SPAM act that you should be aware of.

Consumer Detailing by Medsite is a novel rich-media online consumer disease education and drug information program.

Kevin Hassett, director of economic policy studies at the conservative American Enterprise Institute and sometimes economic adviser to Republicans, suggested in a commentary that...