Challenges Ahead for Pharma
As regular readers of this blog may know, Pharma Marketing Network recently surveyed readers of Pharma Marketing News and visitors to its Web site...
5th Annual Forum on Pharmaceutical Contact Centers
This program features detailed case studies from some of the industry's leading organizations and provides you with the information you need to improve customer contact and increase ROI.
2nd Annual Predictive Intelligence Conference for Bio/Pharmaceutical Companies
This unique conference focuses on industry-specific tools and techniques available for analyzing data to strategically plan for the future.
Evidence-Based Medicine for Pharmaceutical Marketing
Data-Driven Models for Global Branding and Credible Product Differentiation
3rd Annual Manage the Cost of Specialty Pharmaceuticals, Biotech Therapies and Injectables
The Center for Business Intelligence brought together the industry's leading experts in specialty pharmaceuticals from health plans, employers, PBMs and specialty pharmacy networks for an interactive, educational two-day conference.
PharmaEdge Summit
Integrated Engineering, Manufacturing & Quality Driven Solutions for Pharmaceutical Process Excellence
The End of DTC as We Have Known It
Almost a year ago to the day—just a week or so after launching Pharma Marketing Blog—I warned that DTC advertising must change if it...
Finally, Marketing Aligns with PR – Maybe
Pharma will be faced with numerous challenges in 2006 according to experts who have responded to the 2006 Pharma Trend Survey hosted by Pharma...
2006 Pharma Trend Survey
From time to time, Pharma Marketing News hosts surveys of subscribers and visitors to the website. These surveys give you an opportunity to offer...
Pharma’s Jekyll & Hyde
Tom McKillop, former CEO of AstraZeneca, seems a bit schizophrenic when it comes to describing his image of the pharma industry vs. the reality...
