Maximize Investigator Initiated Studies

Featured Conference Maximize Investigator Initiated Studies March 21 - ...

6th Annual Multicultural Pharmaceutical Marketing, Media, & Public Relations

Featured Conference 6th Annual Multicultural Pharmaceutical Marketing, Media, & Public Relations March 17 - 18, 2005...

Pharmaceutical Risk Management

Featured Conference Pharmaceutical Risk Management March 17 - ...

4th Annual Conference on eMarketing for Pharmaceuticals

CBI's 4th Annual Conference on eMarketing for Pharmaceuticals, March 16-17, 2005 continues the tradition of bringing together the industry's top decision makers and thought-leaders to share insights and experiences on all aspects of eMarketing.

4th Annual Conference on eMarketing for Pharmaceuticals

CBI's 4th Annual Conference on eMarketing for Pharmaceuticals, March 16-17, 2005 continues the tradition of bringing together the industry's top decision makers and thought-leaders to share insights and experiences on all aspects of eMarketing.

3rd Annual Gaining Physician Access

Featured Conference 3rd Annual Gaining Physician Access March 14 - 15, 2005 • ...

“Ethnic Drugs” and “Genetic Marketing”

Last week the FDA issued a warning about Crestor -- the cholesterol-lowering drug marketed by AstraZeneca. Among other things, FDA specifically suggested that lower...

Pharma Marketing Mensa Invitational

The Washington Post's Mensa Invitational once again asked readers to take any word from the dictionary, alter it by adding, subtracting, or changing one...

DTC Laissez-faire: A Bankrupt Policy

Some experts are worried that the recent COX-2 FDA advisory committee vote to ban direct-to-consumer (DTC) advertising of COX-2 drugs is a harbinger of...

Cost-Cutting Strategies for the Pharma Industry

Pharma Marketing News hosted an online Pharma Cost Cutting Survey between February 22, 2005, and March 18, 2005. Respondents indicated how likely they thought pharma companies would adopt several cost-cutting strategies within the next six months. This article presents a summary of the results.