New Media Privacy Issues & Online Health Marketing

Survey began 30 November 2010

This survey asks YOUR opinion about the privacy issues raised in a brief filed with the FTC regarding the online marketing practices of pharmaceutical and other health-related companies.

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See Resources & Further Reading below…

Not another web cookieBackground According to a Center for Digital Democracy (CDD) Press Release (see resource list):

In a complaint filed on November 23, 2010, with the Federal Trade Commission, the Center for Digital Democracy, U.S. PIRG, Consumer Watchdog, and the World Privacy Forum called on the commission to investigate unfair and deceptive advertising practices that consumers face as they seek health information and services online. Consumers now confront a sophisticated and largely stealth interactive medical marketing apparatus that has unleashed an arsenal of techniques designed to promote the use of specific brand drugs and influence consumers about treatments for health conditions.

The CDD brief cites several companies and websites and calls for the FTC to investigate what it says are “unfair and deceptive” data collection practices of these companies.

Please take a few minutes to tell us YOUR opinion about the privacy issues raised in the CDD brief. We especially want to hear from companies that have been cited in the brief.

John Mack, Editor, Pharma Marketing News

Results of this survey may be summarized in Pharma Marketing News. After you answer a few short questions, you will be able to see the summary of all responses to date. No comments or other identifying information is included in the summary.

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Resources & Further Reading:

Survey Results:

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