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Ad Spend
Tag: Ad Spend
Pharma Marketing Vs. Insurance Marketing: What Pharma Can Learn from Geico
Pharma Guy
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February 22, 2012
4
Double Dip in DTC Spending Plus 33% Drop in Internet Display...
Pharma Guy
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October 22, 2011
1
Ad Dollars Follow Eyeballs to Web
Pharma Guy
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April 14, 2011
0
Detailing by Telephone Accounts for Nearly Half of “New Media” Promotion...
Pharma Guy
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November 22, 2010
2
How Much Does Pharma Spend on ePromtion? The Mystery Continues –...
Pharma Guy
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June 7, 2010
0
Making Sense of Pharma DTC Spending Trends
Pharma Guy
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March 9, 2010
0
Internet Advertising Has Stopped Dead in Its Tracks!
Pharma Guy
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June 11, 2009
1
Online Advertising Growth Slows in 2008, Search Declines in 2009
Pharma Guy
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May 11, 2009
1
Let’s Focus on Effectiveness, Not Dollars Spent as a Measure of...
Pharma Guy
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January 23, 2009
6
Pharma Ad Spending Shrinking!
Pharma Guy
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April 1, 2008
0
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