Media Mix Archives - Pharma Marketing Network

The Pharma Marketing Network® was established in 2003 by John Mack (aka Pharmaguy). Our ongoing mission is to foster a community for the pharmaceutical and healthcare marketing ecosystem designed to understand the challenges and trends of today, while collaborating to shape the future.

FDA Has Many Hurdles to Overcome in its Effort to Stem...

May 27, 2017

Advances in Genetic Medicine May Be Outpacing Some Clinicians’ Understanding, But...

December 21, 2020

Pharma Marketing News – Past Issues (2016)

January 1, 2017

Tag: Media Mix

Did Pharma Really Spend $3 Billion on Internet Advertising in 2015?

Healthcare Marketers Trend Report 2014: I Give It a “C-Meh!” Rating

The Top 20 DTC Ad Spenders in 2013 Virtually Ignored Digital

Is Online Pharma DTC Ad Spend Continuing Its Downward Slide?

Double Dip in DTC Spending Plus 33% Drop in Internet Display...

Are You Serious?TM A Good Example of Why Pharma Brand Managers...

Internet Surpasses Newspapers in Gobbling Up the Decreasing DTC Ad Spending...

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FDA Has Many Hurdles to Overcome in its Effort to Stem...

Advances in Genetic Medicine May Be Outpacing Some Clinicians’ Understanding, But...

Pharma Marketing News – Past Issues (2016)

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