patient support Archives - Pharma Marketing Network

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Diverse patient advocates and designers collaborating on custom T-shirts inspired by real patient experiences for a patient-centered pharmaceutical marketing campaign.

UCB Turned Swag Into Patient Support. That Changes the Role of...

Donna Pacheco - October 21, 2026

Healthcare professional using AI-powered predictive adherence analytics to identify patients at risk of therapy abandonment.

What If You Could See Nonadherence Coming Before the Patient Disappears?

Donna Pacheco - September 28, 2026

Patient discussing a rejected prescription claim with a pharmacist at the pharmacy counter.

Your Patient Campaign Got the Click. Then the Pharmacy Claim Was...

Donna Pacheco - September 18, 2026

Patient prescription journey illustrating the transition from a first prescription fill to a second fill and continued treatment.

A First Fill Looks Like a Win. What Happens at Fill...

Donna Pacheco - September 9, 2026

Direct-to-patient pharma platform connecting prescription access, medication support, pharmacy fulfillment, and home delivery.

The “Pharma-as-a-Pharmacy” Pivot: Why Direct-to-Patient Models Are Rewriting Commercial Strategy

Donna Pacheco - August 28, 2026

@AZHelps Celebrates, But Does It Actually Help People?

Pharma Guy - October 6, 2015

When Big Pharma Sells Older Drugs, Is “Putting the Patient First”...

Pharma Guy - May 5, 2014

Even Though Pharma Online Patient Support Campaigns Are Not Perfect, Patient...

Pharma Guy - October 21, 2013

How Johnson & Johnson Uses Twitter for Patient Support: A-plus for...

Pharma Guy - August 15, 2012

Boehringer Ingelheim Shows How to Support Patients via Twitter and Beyond

Pharma Guy - June 25, 2012

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