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Posts by Pharma Guy
Pharma Guy
4458 POSTS
963 COMMENTS
Pharmaguy™ is a “constructive critic” of pharma marketing and publishes commentary on the Pharma Marketing Blog and on Scoop.it.
Pharma Needs Customer Experience Centers of Excellence
Pharma Guy
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December 3, 2013
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Active Social Media Listening: UCB’s Approach for Achieving Better Patient Experiences
Pharma Guy
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December 1, 2013
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Evaluating Rx & OTC DTC TV Ads: Few Are Outright False...
Pharma Guy
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December 1, 2013
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Measuring Physician Interaction with Pharma Brands: Medikly’s Physician Value Index is...
Pharma Guy
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December 1, 2013
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Pharma Marketing News Vol. 12, No. 9: December 2013
Pharma Guy
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December 1, 2013
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FDA Product Name Guidance and Twitter: Overstuff That Bird! It’s the...
Pharma Guy
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November 27, 2013
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FDA Orders 23andMe to Immediately Discontinue Marketing “Spit for Cancer” Kit
Pharma Guy
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November 25, 2013
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Bill Gates to Trevor Mundel: “Do you want to sell drugs...
Pharma Guy
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November 25, 2013
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“Selling That New-Man Feeling” – NYT Quotes Pharmaguy on Low-T Marketing
Pharma Guy
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November 24, 2013
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Pharma TV Ads Shouldn’t Drop the “F Bomb,” Says Expert. I...
Pharma Guy
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November 22, 2013
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