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Posts by Pharma Guy
Pharma Guy
4458 POSTS
963 COMMENTS
Pharmaguy™ is a “constructive critic” of pharma marketing and publishes commentary on the Pharma Marketing Blog and on Scoop.it.
Do Healthcare Employees Have Access to Social Media at Work?
Pharma Guy
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January 1, 2014
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Customer Focus First: A New Pharma Commercial Model
Pharma Guy
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January 1, 2014
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A Better Bladder DTC Campaign: Astellas’s Animated Pitch Organ for OAB
Pharma Guy
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January 1, 2014
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Stop the Mobile Insanity! New Strategies for Pharma in the mHealth...
Pharma Guy
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January 1, 2014
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Hacking Healthcare: #ALLin Campaign Gets Close to Patients
Pharma Guy
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January 1, 2014
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Pharma Marketing News Special Supplement: ePharma Marketing, Volume 2
Pharma Guy
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January 1, 2014
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Pharma Marketing News – Relationship Marketing Reprints
Pharma Guy
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January 1, 2014
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Barrette and Gratton: Importance of the Patient Voice in Market Research
Pharma Guy
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January 1, 2014
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Faerber and Kreling: How to Recognize Misleading Claims Made by DTC...
Pharma Guy
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January 1, 2014
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Venkat Gullapalli, MD, and Mark Goldstone: Benchmark Your Marketing Effectiveness Using...
Pharma Guy
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January 1, 2014
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