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Pharma is Spending More on DTC Advertising But Its Effectiveness is...
Pharma Guy
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February 13, 2017
0
Can a $5 Million per Quarter DTC Ad Campaign Turn Around...
Pharma Guy
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August 13, 2013
0
Amgen’s Prolia Website Features Stories from “Typical” But Not “Actual” Women...
Pharma Guy
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April 4, 2011
5
Bad News About “Good” Cholesterol Adds to Need for DTC Education
Pharma Guy
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June 4, 2008
3
Consumer Advocates Step Up and Submit Comments to FDA Regarding Regulation...
Pharma Guy
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March 21, 2010
1
Social Media Listening by Pharma: Do the Ends Justify the Means?
Pharma Guy
-
November 7, 2013
0
Rich Meyer: We Don’t Need No Stinkin’ Fair Balance! The One-Click...
Pharma Guy
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October 15, 2012
0
Does Generic Competition Stifle Branded Pharma Innovation?
Pharma Guy
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August 4, 2012
1
China Enjoys a Burst of Pharma Marketing Spending While U.S. &...
Pharma Guy
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March 14, 2012
0
Taking the “Cool” Way Out of Having Rx Product Convos on...
Pharma Guy
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January 27, 2012
0
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