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“Bioshield” Boondoggle

Pharma Guy - April 2, 2005

Revolution Health and the Wisdom of Crowds

Pharma Guy - January 24, 2007

Pharma’s New Marketing Partner: Medical Journals

Pharma Guy - February 21, 2008

First Internet Guidelines from FDA Likely to Address Space Limitation Issue

Pharma Guy - November 1, 2010

Premature Social Media Promotion (PSMP): A New Pharma Syndrome

Pharma Guy - December 8, 2009

OOH! Narrowcast DTC Advertising

Pharma Guy - July 31, 2008

A New Era of Pharma Marketing: Direct to Journalist (DTJ)

Pharma Guy - July 15, 2009

GSK May “Step Into the [DTC] Void” to Defend Avandia

Pharma Guy - May 25, 2007

Disease Mongering and Pharma Credibility

Pharma Guy - January 25, 2007

FDA Won’t be Previewing TV DTC Ads!

Pharma Guy - January 17, 2008

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EDITOR PICKS

Inside THCP2026: How Pharma Is Rethinking Transparency, HCP Engagement and Compliance

August 14, 2026

26th DTC National Conference

March 12, 2026

Informa Connect 2026 Events

January 19, 2026

POPULAR POSTS

FDA Has Many Hurdles to Overcome in its Effort to Stem...

May 27, 2017

Advances in Genetic Medicine May Be Outpacing Some Clinicians’ Understanding, But...

December 21, 2020

Pharma Marketing News – Past Issues (2016)

January 1, 2017

RECENT POSTS

Patient contacting a healthcare professional after possible COVID-19 exposure, illustrating time-sensitive patient marketing and rapid HCP engagement.

Shionogi Doesn’t Have Months to Move a Patient. It May Have...

September 24, 2026

Telenovela-inspired healthcare campaign concept showing a Latina woman in a dramatic red dress beside an unbranded home health screening kit.

Cologuard Is Speaking Telenovela. That’s Very Different From Speaking Spanish.

September 23, 2026

Predictive patient identification using healthcare data and analytics to identify potential undiagnosed patients with eye conditions.

Your Next Patient May Not Know They’re a Patient Yet

September 22, 2026