Pharma Marketing Network

Welcome to the September 15, 2017, issue of Pharma Industry News Update (aka PinUp). Technology has saved us from actually having to view those irritating drug ads on TV, but can it solve real-world medical problems like helping us remember to take our pills and preventing deaths by early detection of heart problems?

Welcome to the September 12, 2017, issue of Pharma Industry News Update (aka PinUp). Today, it's all about failures: Sales ethics failure fuels the opioid epidemic, Pfizer fails to report deaths due to EpiPen, Facebook fails to allow effective clinical trail advertising.

Welcome to the September 8, 2017, issue of Pharma Industry News Update (aka PinUp). FDA sent out its 2nd 'warning letter' of the year but it has nothing to do with what pharma is doing on social media. And, by the way, digital health is dead as far as one venture capitalist is concerned!

Welcome to the August 29, 2017, issue of Pharma Industry News Update (aka PinUp). Is point-of-care (POC) marketing of pharmaceutical products making a comeback or is it just hype from companies desperate to gain a share of the doctor's office? My doc's office is beginning to look like a Nascar event with all the sponsored logos and posters!

@QuintilesIMS teamed up with #PharmaForce to provide a framework for product launch assessment. The following is an excerpt. Download the entire report here. The chart...

Welcome to the August 25, 2017, issue of Pharma Industry News Update (aka PinUp). It's all about digital in pharma these days, but not on the commercialization/marketing side of the business. It's full steam ahead using mobile apps in clinical trials,

Welcome to the August 22, 2017, issue of Pharma Industry News Update (aka PinUp). Pharma industry spending on direct-to-consumer (DTC) advertising is at record levels. The big money is going to big media magazines while online health sites are struggling to compete. Meanwhile, FDA is seems to be seeking evidence to limit the amount of risk information in TV ads. Enough studies already!, says PhRMA in what may be an ill-timed critique.

Welcome to the August 18, 2017, issue of Pharma Industry News Update (aka PinUp). Is it a good idea to invite patients into the official social media discussion channels of major medical meetings? While results of a study summarized in this issue seem to support the usefulness of patients in helping disseminate scientific information from meetings, some experts believe opening discussions up to patients invites

As reported by RAPS (here), the Pharmaceutical Research and Manufacturers of America (PhRMA) is "harshly criticizing the US Food and Drug Administration's (FDA) research...

Welcome to the August 15, 2017, issue of Pharma Industry News Update (aka PinUp). Within minutes of Ken Frazier's resignation from the Advisory Council, Trump lashed out at him and Merck via Twitter, not once, but twice. Meanwhile, it took Trump 2 days to specifically condemn racist and neo-nazi groups. Very sad.