Silverlight + Google: Taking the Pulse of Digital in 2020
Five years ago, Silverlight Digital (Silverlight) launched a vision with a simple webinar – their State of Digital report was delivered virtually with the...
Fast Growing Digital Health Companies Navigate a Changing Landscape
The Bufferfly Effect is a phenomenon whereby smaller, minute changes in an environment can create massive changes. Several health-focused companies have found real traction...
Episode 7 – Holly Henry and Kamran Shah from Klick Health on the California...
The pharmaceutical industry is probably more privacy minded than most. The California Consumer Privacy Act, which came into full effect as of 2020 (retroactive...
Medical Reference Tools Bring Advertisers Closer to Point of Prescription
Search engines have taught digital advertisers that relevance is everything. We now use evolved algorithms to interpret search terms based on the user's perceived...
The American Diabetes Association Collaborates with eHealthcare Solutions for Digital Advertising Representation
eHealthcare Solutions (EHS) is thrilled to announce a multi-year collaboration with the American Diabetes Association (ADA), the nation’s leading voluntary health organization fighting to...
Episode 6 – Mark Stinson & Bob Baurys from 83Bar – Patient Activation
In this episode of the Pharma Marketing Podcast, we sit down with Mark Stinson and Bob Baurys from 83bar, the #1 patient activation company...
5 Actions that Maximize the Impact of Promotional Medical Education Initiatives
Successful promotional medical education (Promo MedEd) programs engage, enlighten, and ultimately shift the behaviors of healthcare providers. These programs are successful because they are...
Shifting Dynamics Forcing Life Science Organizations to (Finally) Innovate
There’s an Albert Einstein quote that resonated with me for years, until recently. He said, “If you always do what you always did, you...
A Healthy Holiday Reminder to Remember Ourselves
The bustling holiday season is upon us once again. Amidst the turkey-trots and the mad rush to shop for or make travel plans to...
Transparency in Healthcare Pricing
This series is a chronicle of developments related to transparency in healthcare pricing.
Transparency is all the rage these days on the theory that if...
