Pharma Marketing Network

Welcome to the May 19, 2017, issue of Pharma Industry News Update (aka PinUp). Many pharmaceutical companies are operating well-established business processes that are not optimized for the digital era.

Welcome to the May 16, 2017, issue of Pharma Industry News Update (aka PinUp). On the one hand, #pharmaceutical executives defend sales reps, but in the other hand tell you about the success of non-personal communications, especially with

Welcome to the May 12, 2017, issue of Pharma Industry News Update (aka PinUp). The drug industry is reeling from criticism about drug prices coming from all sides and especially from the president of the United States. First it tried public relations and CEO speaking tours. When that didn't work it took more drastic action.

PhRMA, the pharmaceutical industry's primary lobbying group, announced changes to its membership structure that purged 22 companies of their membership or associate membership status. Now,...

Welcome to the May 9, 2017, issue of Pharma Industry News Update (aka PinUp).

Pharmaceutical sales representatives are faced with increasingly limited access to physicians as many academic medical centers and other healthcare centers adopt conflict of interest...

Welcome to the May 5, 2017, issue of Pharma Industry News Update (aka PinUp). Pharmaceutical sales representatives are faced with increasingly limited access to physicians as many academic medical centers and other healthcare centers adopt conflict of interest policies restricting detailing.

Welcome to the May 2, 2017, issue of Pharma Industry News Update (aka PinUp).

This article documents the concerns about the risks of drug sales reps as well as the benefits to physicians.

Drug industry CEOs are busy talking publicly about drug prices, taxes, innovations, and other issues that need defending. Their arguments are highlighted in this article.