Pharma Marketing Network

This survey asks respondents their opinions about the differences between public releations and marketing in the pharmaceutical industry.

This survey is an attempt to understand how pharmaceutical companies and their agencies are using social media listening programs as a part of their marketing and communications programs.

This survey solicited opinions on regulatory issues regarding Rx drug and device promotion via the Internet in general and social media in particular.

For pharmaceutical manufacturers, ePrescribing may offer a new channel to influence physician prescribing at the point of care.

Disease mongering is a term used to describe a perceived attempt by pharmaceutical companies to promote public awareness of (frequently harmless) conditions or diseases with the aim of increasing sales of medication.

Pharmaceutical Cause Marketing

This surevy solicits your opinion on specific marketing tactics involving CGC and buzz, specifically from a pharmaceutical marketing point of view.

This survey asks your opinion about pharma companies appointing employees as 'spokespersons' to perform all edits to write wikipedia drug information articles or correct 'misinformation' in such articles about their drugs.

This survey solicits your opinion on how effective Twitter can be in carrying out patient support activities/communications.

Results of a 2008 Harris Interactive poll of American attitudes toward corporate America revealed that only 26 percent of Americans view the pharmaceutical industry industry favorably. 52 percent are firmly negative, which places pharma slightly below big oil, and above tobacco. Is the drug industry's bad reputation is deserved? What are the specific reasons why the public has such low esteem for the industry? Take our survey and tell us what you think the industry should do to improve its public image.