Pharma Marketing Network

Welcome to the March 24, 2017, issue of Pharma Industry News Update (aka PinUp). Let's contemplate how big drug companies can get hundreds of thousands of 'likes' on Facebook but score very low among patient groups worldwide. Only 25% of patients, for example, think pharma marketing is ethical. A case in point is Low-T direct-to-consumer advertising.

Welcome to the March 21, 2017, issue of Pharma Industry News Update (aka PinUp). Of showers and floods. We all know that there is an opioid addiction epidemic and Sen. Sanders places at least some of the blame on the pharmaceutical industry that has showered rural America with drugs. This epidemic is causing a flood of adverse events; i.e., deaths! But adverse events due to other, more mainline prescription drugs are also at an all-time high.

I've been tracking the number of adverse event reports (AERs) submitted to the FDA over the years based on data supplied by the FDA...

Welcome to the March 14, 2017, issue of Pharma Industry News Update (aka PinUp). What does it take to be a successful digital leader - e.g., Chief Digital Officer (CDO) - in a big pharmaceutical company? Consultants at McKinsey & Company try to answer this question by interviewing executives at ten companies. Are they talking to the right people?

Trump Chooses Scott Gottlieb to Head FDA; Pharma Breathes Sigh of Relief

TV and, to a lesser extent, print direct-to-consumer (DTC) drug ads have often been blamed for the high price of drugs. For example: Physician and...

Welcome to the March 10, 2017, issue of Pharma Industry News Update (aka PinUp). QuintileIMS has a polite way of saying that pharma marketers are not paying enough attention to social media. But before pharma can effectively use social media, it has to first learn to be a trusted healthcare partner for patients and physicians. But that effort is often thwarted by drug ads that overhype the effectiveness of its products and alienating many physicians. It's as if one hand does not know what the other is doing.

Welcome to the March 7, 2017, issue of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.

World of DTC Marketing blog author and pharma marketing consultant Richard Meyer has some advice for WebMD, which may be looking for a buyer...

Welcome to the March 2, 2017, issue of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.