PinUp: Patient Centricity Finally Pays Off for Pharma, more…
Welcome to the April 11, 2017, issue of Pharma Industry News Update (aka PinUp). Patient Centricity is finally paying off for drug companies in a BIG way, but it has nothing to do with designing more effective clinical trials or better marketing. It has everything to do with influencing lawmakers and especially the FDA.
PinUp: Dr. Scott Gottlieb Answers Questions About Drug Safety, Speeding FDA’s Drug Approval Process,...
Welcome to the April 7, 2017, issue of Pharma Industry News Update (aka PinUp). Where's the balance between drug safety and speeding up clinical trials to bring drugs to market faster? That was a major issue underscoring the testimony of Dr. Scott Gottlieb, president Trump's nominee to head the FDA, before the U.S. Senate Committee on Health, Education, Labor and Pensions.
Making Sense of DTC Ad Spending
About this time every year, I get data from Kantar Media and Nielsen regarding how much money the U.S. pharmaceutical industry spends on direct-to-consumer...
PinUp: Making Sense of Direct-to-Consumer Ad Spending: Patients vs. TV vs. Digital, more…
Welcome to the April 4, 2017, issue of Pharma Industry News Update (aka PinUp). Data about how much money the U.S. pharmaceutical industry spends on promoting drugs to consumers come from several sources, which often report different numbers. That makes it difficult to ferret out what portion of the total is spend on TV and digital, the two most interesting channels.
A Drug By Any Other Name
The naming of drugs has been described both as a science and an art, which is also true about marketing in general.
No matter what...
PharmaGuy To Compete for Recognition at Cannes Lion Health Festival
April 1, 2017: PharmaGuy is excited to announce that the organizers of the 2017 Cannes Lion Health Festival have chosen him as one of...
PinUp: Drug Names, Sham Speaker Sessions, Gottlieb’s $Millions, Canada Strikes Back at Pfizer CEO,...
Welcome to the March 31, 2017, issue of Pharma Industry News Update (aka PinUp). This issue begins with an analysis of drug names, many of which are absurd. From there we move on to the absurdity of Canada 'freeloading' off U.S. innovation to the million$ paid to Gottlieb by pharma, to fake physician speaker events.
Which is Bigger: Pharma Profits or R&D Spending?
On Mar 27, 2017, Public Citizen came out with a report that claimed "Pharmaceutical Industry Profits Are Nearly Double R&D Costs in 2013, 2014...
PinUp: Medical Journal Pharma Advertising Refuses to Die, the Digital Ad Context Problem, more…
Welcome to the March 28, 2017, issue of Pharma Industry News Update (aka PinUp). The latest data from Kantar Media show that the death of medical journal advertising has been greatly exaggerated. This issue presents the spending numbers for the past few years. Pharma digital advertising, however, may not be so successful unless a major problem is solved.
The Context Problem Foils Pharma Online Advertising
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Last week I came across an article about Johnson & Johnson and other pharma companies pulling their ads from Youtube...
