White House critical of AZ Super Bowl ad, moves to have pharma open up...
Welcome to the February 16, 2016, edition of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.
Super Bowl DTC Drug Ads Spark Backlash!
The backlash against direct-to-consumer (DTC) drug ads during the Super Bowl may not have been as furious as the backlash against Beyonce's tribute to...
Number of Kids (and Adults) Without Health Insurance Continues to Tumble
As reported by STAT Morning Rounds:
"The number of people without health insurance in the US has continued to tumble: In the first nine months...
Pharma Hijinks at FDA, Super Bad Ads, Obamacare: Good for Pharma, We Are Shkreli!
Welcome to the February 9, 2016, edition of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.
LinkedIn vs. Facebook and Youtube for Sponsored Ads
Is LinkedIn Any "Safer" Than Facebook or Youtube for Sponsored Ads?
Digital-Savvy Women in Pharma Twitter Chat
I will be moderating the Digital-Savvy Women in Pharma Twitter chat (#dswpharma) in association with the Drug Information Association (@DrugInfoAssn) on February 17 at...
Digital Savvy Women, Snapchat vs. Instagram, Chantix vs the Patch, Groundhog Day at FDA
Welcome to Pharma Industry News Update (aka PinUp), which is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. PinUp presents curated content of topical interest from a variety of sources.
FDA’s 2016 Guidance Agenda – Just Like the 2014 & 2015 Agendas – Promises...
FDA/CDER has published its 2016 Guidance Agenda (here). Here's what's under the Advertising Category:
Health Care Economic Information in Promotional Labeling and Advertising for Prescription...
Is Direct-to-Consumer TV Advertising a Losing Proposition?
2014 was a banner year for TV direct-to-consumer (DTC) advertising in that it saw the highest percentage spent on TV since at least 2001...
Pfizer Dominates TV DTC Advertising & Gets 1st 2016 FDA Letter, FDA Weak on...
Welcome to Pharma Industry News Update (aka PinUp), which is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. PinUp presents curated content of topical interest from a variety of sources.
