Digitally “Savvy” Women Pharma Pioneers
Over the years I have had the pleasure of meeting and working with many very smart, talented, and interesting people in the pharmaceutical industry....
One (BIG) Reason Pharma Shouldn’t Reconsider Instagram
It's the comment moderation policy. Most of the Pharma Instagram accounts just focus on nice corporate "feel-good" images that are not about products. The...
The Wrong Approach to “Patient-Centricity”
This post was inspired by an article in MM&M written by an IMS digital consultant who obviously is barking up the wrong tree as...
Is 10K Twitter Limit a Pharma Marketer’s Dream Come True? Is #Pharma Listening? A...
Welcome to Pharma Industry News Update (aka PinUp), which is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. PinUp presents curated content of topical interest from a variety of sources.
A 10,000 Character Limit Won’t Solve Pharma’s Twitter “Problem”
Doug Weinbrenner, senior director of social media at marketing firm Intouch Solutions, suggests that Twitter's plan to extend its 140-character limit to 10,000 will...
Major Drugs Going Off Patent in 2015
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A Few Major #Pharma Drugs Will Lose Patent Protection in 2016
The Year That Was and That Will Be, FDA Actions, DTC Celebrities
Welcome to Pharma Industry News Update (aka PinUp), which is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. PinUp presents curated content of topical interest from a variety of sources.
A Deeper Look at FDA’s 2015 Enforcement of Drug Promotions
As mentioned in a previous post, the FDA's Office of Prescription Drug Promotion (OPDP) issued the fewest ever enforcement letters regarding non-biologic Rx drug...
Digitally Savvy Women Pharma Pioneers: Show Support: Bring Them Into the Forefront!
A segment of the pharmaceutical industry that has not received enough attention from Pharmaguy and others is pharma women digital pioneers. To rectify that, Pharmaguy put together a list of 'Digitally Savvy Women Pharma Pioneers.'
2016 New Year’s Resolutions for Pharma: How to Be Less Like Martin Shkreli
2016 is an election year and therefore it's important that pharma has appropriate New Year's Resolutions to counteract the bad press it's likely to receive.
