Should Medical Societies Curb the Use of Conference Twitter Hashtags by Pharma?
Twitter is becoming a common adjunct to medical conferences. Attendees and outside observers (including patients) can follow the online discussion via the official conference...
Pharma’s Influence ($ + Twitter) Over Medical Societies
(click on image for an enlarged view)
Today, I came across a Milwaukee Journal Sentinel and MedPage Today report (here) that links pharmaceutical industry payments...
Pharma-Patient Collaboration: Activist Survey is a “Wake Up Call”
Pharmaguy interviews Jack Barrette, CEO of WEGO Health, who summarizes the result of the Pharma Edition of the 2015 WEGO Health Patient Engagement Survey.
For Pharma Marketers, Celebrities + “Social Media” = Gold Mine!
Today, I learned from a @Novartis tweet that yet another celebrity is teaming up with a pharmaceutical company to leverage "social media" for marketing...
Patient Centricity Does Not Apply When the Patient is Dead
Pharma Delays Reporting Serious Drug AEs (i.e., Death) to FDA
OMG. Kim Kardashian Shills for Pharma! No Worry – No Side Effects!
Click on image to see enlarged view.
Find her Instagram post here.
I think other members of the KimKlan are also paid to send out sponsored...
Reaching a Targeted Young Audience Via Instagram: Amazing Social Media Campaign or Creepy Spam?
Pharmaguy interviews Jonathan Richman, founder of Dose and Expound. You might remember Jonathan as the creator of the blog Dose of Digital, which provided insights on the use of digital technology in healthcare marketing. We discuss the Melanoma Likes Me social media campaign, which won a Silver Award at the 2015 Lions Health Festival. Jonathan called this "the best healthcare social media campaign [he's] ever seen." Pharmaguy called it the "creepiest healthcare social media campaign [he's] ever seen." Can't we all just get along?
GSK’s Whooping Cough Vaccination Campaign Needlessly Vilifies Grannies!
GSK's Big Bad Cough multimedia campaign focuses on a grandma putting her baby grandchild in range of catching whooping cough from her: "Understand the...
For First Time in Seven Years, Pharma Support of CME Increases. A Closer Look...
According to data compiled by the Accreditation Council for Continuing Medical Education (ACCME), the pharmaceutical industry has increased its financial support of CME in...
Infographic: Trends in Pharma Support of CME
Source of data: ACCME annual reports. Click on image for enlarged view.
