Meet Wally, Rapaflo’s Prostate Mascot. Looks a Lot Like a Walnut!
In May, 2015, FDA's OPDP sent an Notice of Violation letter to Actavis regarding the "Unsubstantiated Claim" on the Rapaflo webpage, which stated “BPH...
Social Media Uncovers Need for “BALLm” – Rebranding of Vagisil for Men’s Itchy Balls!
Infegy is a company that claims to have cloud-based technologies that can transform "huge volumes of commentary into valuable consumer insights."
To prove how...
Mobile Gaming Mechanics Improves Sales Force Effectiveness: Qstream’s Pharma Sales Performance Platform
PharmaGuy interviews Duncan Lennox, CEO and Co-founder of Qstream, which is a mobile sales performance platform. We discuss Qstream's use of game mechanics and mobile technology to increase pharmaceutical sales force effectiveness (SFE).
ViaOpta Nav for iPhone by Novartis Now on Apple Watch. Yes, but…
ViaOpta Nav for iPhone by Novartis Now on Apple Watch.
There's only one problem...
Re Apple Watch version:
Obviously, this app is designed for older people who...
Don’t Laugh! You Too Might Have Pseudobulbar Affect (PBA)
25% More People Think They Have PBA After Seeing Danny Glover Laughing Uncontrollably!
See how "The Most Interesting Pharma Guy in the World" reacted to...
The Most Interesting Pharma Guy in the World!
Yes! I have been thanked for criticizing a pharma marketing campaign. Here's an example:
I once called a tweet by racecar driver Charlie Kimball “sleazy...
Palio Ignited a ISIS-style Disruptive – Some Might Say Destructive – Full Page Ad...
Click on image for enlarged view
I still get the print version of Pharmaceutical Executive magazine. These days the mag is much thinner than in...
Like 3-Day Old Fish, #LionsHealth Grand Prix Prize Stinks!
Desperate to award a Grand Prix this year to a pharma ad campaign, Lions Health judges declared DigitasLBI New York’s “Take it from a...
Wearables, Ingestibles, Implantables: The Inescapable Future of Healthcare
One of the 5 future healthcare trends discussed by a panel at the Lions Health 2015 Festival was "wearables, ingestibles, and implantables" (3 new...
Male Otsuka UK Marketing Executive’s Behavior Worse Than Bill Cosby’s: Has Women Subordinates Provide...
According to the UK's Prescription Medicines Code of Practice Authority (PMCPA), which oversees the self-regulatory code of the Association of the British Pharmaceutical Industry...
