FDA’s Jean-ah Kang Says Google Black Box Ad Format is OK. But Is It...
Jean-ah Kang, Special Assitant to the Director Tom Abrams), Office of Prescription Drug Promotion (OPDP), FDA, has "officially" said that Google's Black Box Ad...
Correcting Misinformation: Eliminate the “Influence Prong,” Says Pharma Industry
"It is difficult to envision a scenario in which a manufacturer’s participation in an interactive online or social media forum would not meet the...
“Wikipedia is an Insane Place” – Pharma Should Be Wary About Correcting “Misinformation”
I've just finished reading the comments submitted to the docket regarding FDA's recent draft guidelines for correcting third-party "misinformation" on Internet/social media platforms such...
Drug Industry Slams FDA’s Social Media Guidelines: Part 1 (Social Media Platforms with Character...
Ever since the epic #FAIL of FDA's webinar that was meant to explain its recent social media guidelines, the agency has been the butt...
A “Comuniti” for Healthcare Professionals: Univadis in France Gets Social
Pharmaguy interviews Thibaud Guymard, Digital Marketing Manager at MSD France, who talks about Comuniti, a new online community that is part of MSD France's Univadis service exclusively for healthcare professionals.
Don’t Follow FDA Guidance on Use of Google Adword Site Links
In case you haven't realized it yet, the FDA is not very well-versed in the intricacies of new media, which may be why it...
Are Patient Stories Becoming Anecdotal “Evidence” in Pharma Marketing Campaigns?
Social media and real patient stories are a "match made in heaven." Combine that with a celebrity spokesperson who is also a patient or...
Mad Men vs. Med Men: Brand vs. Patient
In the September 2014 issue of MM&M, I came across a "ViewPoint" titled "Medical marketing needs mainstream Mad Men" written by John Barker (find...
mHealth App Developers Ask for HIPAA Clarity
App developers ask Congress, HHS for HIPAA clarity
The Pharma Social Media Pioneering Era is Over! Long Live the Pharma Mobile App...
Today I chaired CBI's Social Media Compliance Strategies and Benchmarking Summit in Philadelphia. In my opening comments I declared that the pharma social media...
