Pharma Marketing Network

Pharmaguy interviews Patricia Alves, Social Media Community Manager, and Jaclyn Fonteyne, Social Media Specialist, at Boehringer Ingelheim, about their experience with tweetchats to inform stakeholders, build trust, and drive innovation in healthcare.

Pharmaguy interviews Len Starnes, Digital Healthcare Consultant, about the transformation of medical conferences/congresses from the physical to the virtual and the implications for pharmaceutical companies, healthcare professionals, and patients.

Pharmaguy interviews Casey Steffen M.Sci., Manager at Biologic Models, about his crowdfunding campaign, which is designed to encourage supporters to share

Pharmaguy interviews Tracy A. England, Vice President of Social Media Marketing for OpenQ. We discuss comments submitted by the Social Media Compliance Council (SMCC) to the FDA seeking clarification of when a pharmaceutical company is "responsible" for postmarketing reporting when promoting drugs on third-party sites.

Pharmaguy interviews Walt Johnston, Vice President of US Marketing and New Product Planning at Astellas. We discuss a new pharmaceutical advertising campaign from Astellas that features an untreated bladder character 'calling the shots' by interrupting a woman as she goes about her daily activities and urges her to go to the bathroom.

Pharmaguy interviews Rob Halper, former Director, Corporate Communications and Video Communication, at Johnson & Johnson. Rob provides insights on engaging consumers and healthcare professionals via online 'social video.'

Pharmaguy interviews Andy Yeoman, co-founder of Focus Active Learning, about making games that work for patients. The only way to get it right is to understand exactly what you're trying to achieve within the target audience and know how to communicate with them in a way that persuades them to think and behave differently. We will discuss the obstacles that Pharma faces when designing games for patients and how the industry can avoid creating stressful games that imitate Angry Birds or Space Invaders.

Boost sales and develop direct relationships with consumers by imbuing Rx brands with human characteristics. Pharmaguy interviews Lea Katsanis, PhD, Marketing Professor at Concordia University's John Molson School of Business, about her research into Rx brand personalities as perceived by consumers and how pharmaceutical companies can boost sales and develop direct relationships with their consumers by imbuing their brands with human characteristics.

Pharmaguy interviews Goose Lopez-Torres, Principal & Founder, Complete the Pair, LLC, about how his company, in conjunction with Soles4Souls - the largest shoe-based charity in existence - can help pharma sales reps or medical science liaisons schedule meetings with physicians.

Pharmaguy interviews John Griffith, Maureen Winigrad, and David Winigrad, principals at Centric Infographics, about their company's audience-centric and data-driven infographics system. The discussion focuses on the educational infographic titled, "Managing Epilepsy & Seizures: Facts to Help Keep You Safe," which was the centerpiece of a nationwide effort sponsored by the Epilepsy Foundation and Lundbeck to bring information about managing seizures to people living with epilepsy and their families.