What Pharma Can Learn from the CPG Industry About Social Media: If You “Like”...
The social networking savvy of consumer packaged goods (CPG) industry is often cited by pharma marketing consultants as something the pharmaceutical industry should emulate.
Here's...
Digital Health Coalition Urges FDA to Launch a Social Media “Laboratory” to Ensure Adequate...
In comments submitted to the FDA regarding recent social media guidance (read "FDA Publishes First Piece of Long-Awaited Social Media Guidance" for background), the...
BIO Mimics PhRMA’s Comments to FDA Regarding Recent SM Guidance But Is More Polite...
In its opening remarks in comments submitted to the FDA regarding recent Draft Guidance ("Guidance for Industry: Fulfilling Regulatory Requirements for Postmarketing Submissions of...
More Free Rx Drug Samples, More Branded Drug Prescriptions. Duh!
According to a study published today in JAMA Dermatology, branded and branded generic drugs (products that have novel dosage forms of off-patent products or...
PhRMA Questions Legality of FDA’s Recent Social Media Guidance
The FDA received about 20 comments from representatives of the pharmaceutical industry, In my last post, I summarized the comments submitted by Novartis (see...
Delete This and Delete That, Says Novartis to FDA Regarding Recent Social Media Guidance
The comments are in! As usual, the pharma industry waited until the last second to submit comments to FDA Docket 2013-N-1430 regarding "Guidance for...
Total Prescriptions Written & Per Capita Spending in U.S. Rise in 2013
According to a new report issued today by the IMS Institute for Healthcare Informatics, total spending on U.S. medicines increased 1.0 percent on a...
Mickelson’s PGA Standing vs. Enbrel’s DTC Spending
Phil Mickelson, 5-over, missed the cut at the Masters this year. Bummer!
Because of that, you might not see more Enbrel ads featuring Mickelson who...
The Top 20 DTC Ad Spenders in 2013 Virtually Ignored Digital
April is the nicest month -- for data about direct-to-consumer (DTC) ad spending for the previous year thanks to MM&M magazine, which published Nielsen...
An FDA Approved Opioid Delivery System
The Food and Drug Administration (FDA) announced the establishment of a docket (here) to receive suggestions, recommendations, and comments on innovative packaging, storage, and...
