Pharma Marketing Network

Pharmaguy interviews Sanjay Singhvi, Director, System Analytic, about KOL terminology and the research his company conducted around it with KOLs and pharmaceutical executives to determine if the term should be changed and, if so, what term should be used in its place.

Pharmaguy interviews Peter Kirk, CEO of Sermo, who talks about the nature and value of physician discussions on Sermo and how pharma can engage docs on social media sites and online discussion boards.

Pharmaguy interviews Ralf-Gordon Jahns, Managing Director, research2guidance, who talks about his company's Pharma App Benchmarking 2014 report and what changes pharmaceutical companies must make in order to deliver more useful mHealth apps for healthcare professionals and patients and thereby become successful in the mHealth market.

Pharmaguy interviews Anne C. Beal, M.D., MPH, Chief Patient Officer, Sanofi, and Melva T. Covington, MPH, MBA., PhD, Project Leader, Research and Development, Sanofi. They talk about their roles in bringing the patient perspective into Sanofi's work to advance Sanofi's ability to deliver health care solutions that matter most to patients and those who care for them.

Pharmaguy interviews Jeff Tangney, CEO & Founder, Doximity, who talks about physician clinical reading patterns and trends and the impact on patient care. The discussion focuses on how Doximity has added some 'sizzle' to life-saving medical news to make it more readable and engaging for its online physician community.

Pharmaguy interviews Leigh Fazzina, Principal, Fazzina & Co. Communications Consulting, Inc., who talks about her passion for social media listening for pharma and who within the organization is best suited for leveraging the learnings from social media listening.

Pharmaguy interviews David P. Tusa, CEO and President, Sharps Compliance, Inc., who describes The Sharps Patient Support System and how his company collects data from sharps containers to determine whether patients are adhering to their medication therapies.

Pharmaguy interviews Juan Cornet, Director, mHealth Competence Center, who summarizes the key takeaways from an hour-long #mHealthPharma TweetChat on how pharma can develop high quality mobile health apps. Juan also talks more generally about the impact of mobile technology on healthcare and what his organization is doing to promote quality mHealth programs.

Pharmaguy interviews Dale Cooke, Principal, PhillyCooke Consulting, who gave a preview of the topics he covered during a two-day interactive workshop -- 'Building a World-Class Advertising and Promotion Review Program' -- on October 15 and 16, 2014. He also shared a few tips on how to comply with recent FDA social media draft guidances.

Pharmaguy interviews Becky Reeve, Head of Professional Relations, Diabetes Franchise Sanofi UK & Ireland. We talk about Mission T1D, a new gaming app for children with type 1 diabetes in the UK. Mission T1D aims to support a serious message through gaming and play to encourage children with T1D (and their family, teachers and friends) to learn more about how to live with diabetes.