Mining Mobile Health App User Data: Liberating Health Data While Protecting Privacy
A conversation with Jacqueline Thong, co-founder and CEO of Ubiqi Health, about disease management mobile applications and how pharma marketers can leverage mobile health apps to engage with and learn from patients.
WEGO Health Activists’ View of Social Media Regulation Issues: Highlights from a 2011 survey...
A conversation with Jack Barrette, CEO and Founder of WEGO Health, providing feedback, context and prospective on an updated 2011 WEGO Health survey of
Physicians Favor Brands with Compelling Adherence Platform: Highlights of Physician Survey
A conversation with Katrina S. Firlik, M.D., Chief Medical Officer, and John Ruvane, Vice President, Sales and Business Development, HealthPrize, highlighting results of an independent physician survey that suggests HealthPrize's patient adherence program can sway physician prescribing preferences.
Patient Behavioral Coaching: An Innovative McKesson Patient Adherence Solution
A conversation with Stacey Irving, Senior Director, Channel Marketing, and Derek Rago, VP Marketing & Strategy, at McKesson Patient Relationship Solutions, about the McKesson Pharmacy Intervention Program, which expands patient access to one-on-one behavioral coaching about the importance of taking medicines from retail pharmacists in the McKesson network.
Evidence-Based Pharma Marketing: Using Science to Demonstrate Product Value
A conversation with Preeti Pinto, Principal at Preeti Pinto Consulting, LLC and former Executive Director & Head of Promotional Regulatory Affairs at AstraZeneca US, about the use of comparative effectiveness and health outcomes data in the support of drug promotion to physicians, payers, and consumers.
The Future of Pharma-Sponsored Twitter & Other Social Media Chats
Learn how you can decrease time to market and reduce costs to deploy strategic initiatives
Doctors, Web 2.0, and Patient Care: What Are the Possibilities?
A conversation with Denise Silber, CEO of Basil Strategies, Phil Baumann, Health Is Social, and Bertalan Meskó, MD, Founder of Webicina.com, and other invited guests about the use of Web 2.0 and social media such as Twitter for improving patient care.
Pharma TeleWeb e-Detailing. A CASE STUDY: Lilly’s Experience in Europe
A conversation with Luca Fabbri, Australia, Canada, Europe Sales Innovation Manager at Eli Lilly and Company, about his experience using TeleWeb e-detailing in Europe.
Disclose, Comply, & Measure: A Technology for Achieving All Three Social Media Goals!
Learn how you can decrease time to market and reduce costs to deploy strategic initiatives
Is “Social Media” a Distinction Without Meaning in Today’s World? The Role of Social...
Learn how you can decrease time to market and reduce costs to deploy strategic initiatives
