The Sorry State of Pharma Mobile Health Apps: Lack of Security, Continuity and Platform...
This articles summarizes some major points made in a presentation by Carolyn Gauntlett, Senior Innovation Consultant with IMS Health, titled 'How to Make Sure You're Getting the Most Out of Your mHealth App Development.'
FDA Publishes First Piece of Long-Awaited Social Media Guidance: Focus is on Accountability
A Public Affairs Specialist at FDA's Center for Drug Evaluation and Research (CDER) confirmed to several reporters that this guidance is actually PART of the long-awaited guidance that was promised after the November, 2009 public hearing and required by section 1121 of the Prescription Drug User Fee Act (PDUFA).
Leveraging Infographics and Search for Better Health Communications: Epilepsy Foundation/Lundbeck Case Study
One example of how pharma companies can use infographics to educate their stakeholders is the Epilepsy Foundation/Lundbeck nationwide initiative to bring information about managing seizures to people living with epilepsy and their families. This article discusses how Centric Infographics worked with the Foundation to create the infographic system at the center of this successful campaign.
Pharma Content Marketing Strategies: Insights from Industry Experts
This article includes insights on content marketing from pharma experts including Thibaud Guymard, Digital Marketing Manager at MSD France. Guymard has broad experience with pharma content marketing, including roles as co-creator of the Digital Health Think Tank and as an Advertising Manager at Saatchi & Saatchi Health. Guymard also assisted in developing the Pharma Content Marketing Webinar organized by Kakushin Webinars.
The Year 2013 in Images: Pharmaguy’s Favorites from Pharma Marketing Blog
Every year Pharmaguy reviews the images that appeared on Pharma Marketing Blog and picks his favorites. 2013 is no exception.
Pharma Marketing News Vol. 13, No. 1: January 2014
Welcome to Volume 13, Issue #1 (January 2014) of Pharma Marketing News.
PBAfacts.com: No Laughing Matter
A couple of nights ago while watching TV, a strange ad appeared and caught my attention before I could fast forward.
The ad showed...
Pharmaguy’s Predictions for 2014
Last year at this time I made "Some Interesting Pharma Predictions for 2013". How well did I do? Well, although there is still one...
Where Have All the (Critical) Pharma Bloggers Gone, Long Time Passing?
Effective December 31, 2013, UBM Canon will cease producing the MedAdNews, Pharmalive, Pharmalot, eKnowledgeBase and R&D Directions brands (read the announcement here). Everyone in the...
Can Pharma Marketing and R&D Profitably Coexist?
John LaMattina over at Forbes blog (here) is very concerned about the drug industry's current reputation, which has sunk to new lows since George...
