Pharma Marketing Network

Guest Jack Barrette, CEO and Founder of WEGO Health, talks about Health Activists -- vigorous advocates, avid connectors, daily contributors and social media opinion leaders -- who use WEGO Health to reach more people, access information they need, and access the tools to be more effective.

Greg Caressi, Senior Vice President, Healthcare & Life Sciences, Frost & Sullivan, will briefly discuss the benefits of utilizing a targeted approach when designing a pharmaceutical adherence and loyalty program in an introduction to the complimentary eBroadcast on the same topic.

Not Just Regulatory Concerns are Holding Back Pharma from Doing More Online

Why DTC Ads are Ineffective and How Innovative Pretesting Techniques Can Improve Them

Data Mining and Scoring Consumer-Generated Content About Botox, Restylane and Other Brands

Is Pharma-supported Physician Education Biased?

Strategies to Improve Interactions with Key Physicians

How Disruption Can Lead to Game-changing Ideas.

Comics Advancing the Cause of Disease Awareness and Education Among Children

Learn how you can decrease time to market and reduce costs to deploy strategic initiatives