Pharma Marketing Network

Many pharmaceutical companies are operating well-established business processes that are not optimized for the digital era. This is leading to inefficiencies and missed opportunities.

In this 5-minute audio snippet, Silja Chouquet, Owner at whydot GmbH, suggests that pharmaceutical companies apply resources and their brains to come up with a solution that helps people take their medication and use these insights to develop the next generation of treatments.

This 3.5-minute audio snippet was taken from the statements made by Dr. Doris Peter, Principal Investigator, Best Buy Drugs Project at Consumer Reports, at a November 9, 2016, FDA public hearing on off-label drug promotion by the pharmaceutical industry.

In this 1.5-minute audio snippet, Alex Butler, Managing Director at The Earthworks and recipient of the first Pharmaguy™ Pioneer Award, posits that social media has been instrumental in putting the patient first & foremost in the minds of pharma marketers.

In this 2-minute audio snippet, Brain Fox, Senior Partner at McKinsey, talks about how the pharma industry lags other industries in its investment in digital technology and in testing the effectiveness of its digital marketing campaigns.

Bradley Merrill Thompson, Member of the Firm at Epstein Becker & Green and General Counsel to the mHealth Regulatory Coalition, describes a urine analysis mobile app that illustrates why the mobile health app industry needs more consistent and balanced FDA enforcement of mobile regulations.

In this 3.5-minute audio snippet, Bill Evans, Executive Vice President and Chief Digital Officer for Team Chemistry @ WPP, and Zoe Dunn, Principal at Hale Advisors, Inc., talk about their disappointment with speakers at industry digital and social media conferences whose presentations lack depth and most important do not showcase their success stories so that attendees can actually learn something. It's not about revealing the

The drug industry is reeling from criticism about drug prices coming from all sides and especially from the president of the United States. First it tried public relations and CEO speaking tours. When that didn’t work it took more drastic action.

In this 2.5-minute audio snippet, Jack Barrette and Fabio Gratton, talk about Truvio and the importance of the patient voice in market research and how to distill the sentiment from patient conversations.

In this 2.5-minute audio snippet, Patricia Alves and Jaclyn Fonteyne, members of the Boehringer Ingelheim Social Media Team, talk about the working with legal-regulatory to plan TweetChats and what they consider to be the measures of success -- aka, return on investment -- for pharma TweetChats.