Boehringer Ingelheim’s Facebook Page Joins the “Over 50K Likes Club.” You’ve Come a Long...
Boehringer Ingelheim (BI) - the German pharma company with the famously difficult-for-nonGermans-to-pronounce name (see "BI's Famously Buxom and Unpronounceable YouTube Video") - just posted...
What Are Past Pharnaguy Social Media Pioneer Award Winners Doing Today?
Now that the 4th Annual Pharmaguy Social Media Pioneer Award winner will soon be announced, it's a good time to review who won the...
Paid Docs Twice as Likely to Prescribe Sponsors’ Drugs – But They Must Be...
Doctors in the US who are paid and entertained by drug companies are more than twice as likely to prescribe their products, according to...
4th Annual Pharmaguy Social Media Pioneer Award Goes to…
Pharmaguy™ (aka me) has recognized pharma social media "pioneers" for the past three years by handing out the PHARMAGUY™ SOCIAL MEDIA PIONEER AWARD --...
Physicians are Powerless Pawns of Pharma Psychology
According to Harvard and Georgetown University ethicists and academics, "pharmaceutical and medical device companies apply social psychology to influence physicians’ prescribing behavior and decision-making."...
AstraZeneca Posts an Arimidex DTC Ad on Its Corporate Blog – Will It Go...
AstraZeneca is breaking new ground in social media drug promotion... again. It has posted a branded promotion for its breast cancer drug Arimidex on...
Good Riddance to Old Guidance: FDA Intends to Purge & Revise. What It Means...
FDA has often said that developing guidance for applying regulations to social media is like nailing jelly to a tree. Actually, OPDP head Tom...
What You Mean “WE,” Kemosabe?
In this month's MM&M editorial titled "New dialogue, old hangups," Editor-in-Chief James Chase talks about the reluctance of the pharmaceutical industry to embrace digital...
Pharma Peeps: Stop Trying to Separate Your Personal and Professional Identities on Social Media...
Are you one of the pharmaceutical executives who have a Facebook, Twitter, or LinkedIn account? If so, you probably have disclaimers such as the...
OH MY GOD! DRUG SIDE EFFECTS KILLED KENNY!
I just received a press release in my email inbox announcing the creation of "South Park Pharmaceuticals." I kid you not!
WEST HILLS, N.Y., Aug....
