Pharma Twitter Pioneers: A Snapshot
Like many Twitter users, I organize people I follow into different lists. One of my lists is comprised of people -- primarily marketing people...
“Not everything which is technically doable should be done.”
That is a quote from German chancellor, Angela Merkel, published in a NY Times story about NSA's spying on Ms Merkel's cell phone calls...
Even Though Pharma Online Patient Support Campaigns Are Not Perfect, Patient Activists Bestow Honors...
The winners of the first Community Choice Awards, organized by WEGO Health, ExL Pharma, and the Digital Health Coalition, were announced last Friday (18...
Davide Bottalico and the Roche Digital Academy Team Receive the 4th Annual Pharmaguy Social...
October 15, 2013, Philadelphia, PA: Today, at the end of Digital Pharma East's Mobile Day, Pharmaguy (aka John Mack) presented the 4th Annual Pharmaguy...
Set Your Sights – A Novartis Facebook Connect App. Is It the First of...
When Stacey Bernstein (@StaceyBernstein), Senior Vice President, Director of US Digital Health at Weber Shandwick, asked me for my thoughts on "Set Your Sights"...
Purple Haze: How the Purple Pill is Fighting Maine on Cheap Canadian Imports
In case you haven't heard, the pharmaceutical industry -- i.e., PhRMA -- is suing Maine, attempting to block a new law that goes into...
Evaluating Rx & OTC DTC TV Ads: Few Are Outright False But Many May...
A conversation with Adrienne E. Faerber, PhD, and David H. Kreling, PhD, talk about the results of their recently published study on the content analysis of claims made in TV direct-to-consumer (DTC) OTC and Rx drug ads.
Evaluating Rx & OTC DTC TV Ads: Few Are Outright False But Many May...
A conversation with Adrienne E. Faerber, PhD, and David H. Kreling, PhD, talk about the results of their recently published study on the content analysis of claims made in TV direct-to-consumer (DTC) OTC and Rx drug ads.
Pay to Play is the FDA – No, the AMERICAN – Way!
FoxBusiness asks if Pharma and FDA are too close for comfort in an interview (view it here) regarding how some some of the nation's...
Pharma Marketing Ethics & Corporate Reputation Compendium: Bad, Devalued, Distrusted & Defensive Pharma
Welcome to The Pharma Marketing Ethics & Corporate Reputation Compendium, which is a catalog of articles, blog posts, podcasts, and surveys about the pharmaceutical industry's marketing practices viz-a-viz ethics and its corporate reputation.
