Pharmaguy’s Social Media Compendium: A Comprehensive History & Guide to the Pharmaceutical Industry’s Social...
Welcome to Pharmaguy's Social Media Compendium, which is a catalog of articles, blog posts, podcasts, and surveys, all documenting the use of social media by the pharmaceutical industry from 2005 through today. Through this compendium you are able to relive the fascinating history of the pharmaceutical industry's social media trials & tribulations and ultimate triumphs.
@GilenyaGoUSOnly: Another Rx Branded Twitter Account. Side Effects Sidebar is a Problem… Again!
Shame on me! I was unaware until today of @GilenyaGoUSOnly, an Rx-branded Twitter account run by Novartis, which markets Gilenya for the treatment of Multiple...
Can Anonymous Patient Posters on Health Forums be Identified?
Remember Sara Baker, a "fake" patient created by MedSeek, a health IT company? See "Nobody Knows You're a Fake Patient on the Internet!"
Identifying...
A Crestor Blog Ad About a Crestor TV Ad About a Crestor TV Ad....
AstraZeneca just posted a Crestor ad about a Crestor ad about a Crestor ad on AZ Health Connections, which is "A blog for AstraZeneca's...
Pharma Marketing News Vol. 12, No. 8: October 2013
Welcome to Volume 12, Issue #8 (October 2013) of Pharma Marketing News.
You Might Be A Pharma Social Media Pioneer If…
You Might Be A Pharma Social Media Pioneer If...
IF... Your boss decides that you are a "pioneer" and puts you in charge of ALL...
Dozens of Currently Available Dermatology Mobile Apps May Fall Outside FDA’s “Enforcement Discretion” Safe...
Perhaps 27% of the 229 dermatology-related mobile applications (apps) that are available today may be subject to FDA regulation despite the agency’s "enforcement discretion"...
Can Rx Drug Trash Talk – Litany of Side Effects – in DTC Ads...
"Warnings of serious side effects in drug advertising can actually improve consumers’ opinions and increase sales, rather than frightening them away, new research finds."...
These Mobile Apps Are Subject to FDA’s “Enforcement Discretion.” Whaaa?
When I read Dominic Tyer's blog post ("FDA takes 'tailored' approach to mobile app regulation") about FDA's final guidance for regulation of mobile medical...
OMG! Rich People Don’t Want to Die! My Take on Google Calico
Time Magazine should die -- it's too old and stodgy, plus it sensationalizes news with cover stories titled "Can Google Solve Death?"
Of course, that...
