Lipitor & Plavix: The Last of the Small Molecule Best Sellers?
Forbes just published a list of "Best Selling Drugs of All Time" (see here). I created the following chart from the data cited (click...
Will Novo Air a Super Bowl Commercial?
Yesterday, on my way to the NJ Turnpike, I passed by the BMS R&D facilities in Hopewell, NJ and noticed a sign announcing that...
An Attempt to Exhume the “Ethical Drug Industry”
When was the last time you heard "ethical" and "drug industry" in the same sentence? These days, you are more likely to see "unethical"...
Is Pharma Too Big to Succeed?
You've heard of investment banks being "Too Big To Fail" as an excuse for government intervention. After reading the book "Devalued and Distrusted" by...
Drop TV Ads, Says John LaMattina, Former Pfizer President of R&D
It's been a long, long time since anyone has seriously suggested a "moratorium" or complete halt to direct-to-consmer (DTC) drug TV advertising in the...
Does the Flu Vaccine Work? What 62% “Effective” Really Means
JAMA has posted today a Viewpoint titled “Influenza Prevention Update: Examining Common Arguments Against Influenza Vaccination.”
In this Viewpoint, the authors (from the Vanderbilt University...
Pharma Sets Record: Number of “Pay-for-Delay” Deals Hits 40 in 2012 Says FTC
According a new Federal Trade Commission (FTC) staff report, in Fiscal Year (FY) 2012, the number of "potentially anticompetitive patent dispute settlements" (aka, "Pay...
Study Reveals Inaccuracy of Smartphone Health Apps
Performance of smartphone applications in assessing melanoma risk is highly variable and 3 of 4 applications incorrectly classified 30 percent or more of melanomas...
The (Near) Future of Digital Pharma: Social, Mobile, Analytics, & the Cloud
A discussion with Philippe Kirby, EUCAN MCM IT Director, MSD (Europe) Inc., who previews his presentation at the upcoming 5th Annual Digital Pharma Europe conference. Kirby also discusses what the near future of pharma digital marketing has in store especially regarding use of the iPad, social media, and analytics in physician detailing.
Bad Pharma: A Cherry Picked NON Evidence-based Critique of Pharma Marketing?
I finally finished reading the 400 plus page book Bad Pharma™ by BenGoldacre, a British physician, whose previous book, Bad Science, was a best...
