Using Social Media as an Early Predictor of a New Drug’s Market Share
According to Gideon Mantel, co-founder and CEO of Treato, social media can predict the success of a new drug launch much faster than traditional...
Jerome “The Bus” Bettis Promotes Auvi-Q With and Without the Important Safety Information
Celebrity spokespeople seem to be all the rage in pharma marketing circles these days. I wonder, however, how closely the FDA is watching celebrity...
Will 2013 Be the Year of “Digital Pharma?”
Today, I posted on Twitter "HCP digital spend by pharma to equal that of print this year, forecast says." That tweet is getting a...
Pharma Marketing News Vol. 12, No. 5: 20 May 2013
Welcome to Volume 12, Issue #5 (20 May 2013) of Pharma Marketing News.
What Do Physicians Think About DTC, ePromotion, and Social Media?
This article reviews several recent industry surveys and one new survey proposed by the FDA. The review provides a glimpse into how physicians perceive direct-to-consumer (DTC) advertising, which physicians use social networking the most in their professional lives, and why physicians may be growing cool toward ePromotion even as pharma steps up it ePromotion spending.
Toward Patient-Centric Marketing: Working Effectively with Patient Groups
Putting in place a patient-centric marketing approach might prove a good strategy for a pharma company. Patient groups and patients are invited to the table to debate regulatory issues, political policy issues and in some cases reimbursement issues as well. This article summarizes two presentations made at the eyeforpharma Barcelona 2013 conference.
Toward Patient-Centric Marketing: Working Effectively with Patient Groups
Putting in place a patient-centric marketing approach might prove a good strategy for a pharma company. Patient groups and patients are invited to the table to debate regulatory issues, political policy issues and in some cases reimbursement issues as well. This article summarizes two presentations made at the eyeforpharma Barcelona 2013 conference.
Pharma C-Suite Social Media Dummies: Senior Execs Must Start ‘Carrying the [Digital] Bag’
Do pharma C-level executives really need to use social media directly or is it adequate that they see the value of social media within their organizations and ensure that others have the experience necessary to manage social media? This article attempts to answer that question with the help of Alexandra Fulford, an independent pharmaceutical industry strategy consultant who has worked with several pharmaceutical companies developing and running digital and social media training programs and workshops.
Pharma Marketing News Vol. 12, No. 5: 20 May 2013
Welcome to Volume 12, Issue #5 (20 May 2013) of Pharma Marketing News.
