Measure Differently for Healthier Returns
This week my friend Shwen Gwee, Chief Digital Officer at Chandler Chicco, volunteered me to lead the ROI "Group Roundtable Discussions" at the Social...
Pharmaguy to Present at the Roche Digital Academy
PharmaGuy (aka John Mack, me) will present at the Roche "Digital Academy" in June, 2013. The Digital Academy is a project that has enrolled...
Merck in the Mirror: Profits, Not People, Come First. Shame!
"How can Merck look itself in the mirror?", asks Josh Bloom of the American Council for Science and Health (see here).
"This week, Merck, with...
Big Inside Joke About Doctor Surveys: 90% of Physicians Believe They Graduated in the...
Richard Meyer, author of World of DTC Marketing Blog, is a big believer in physician surveys, including the survey that the FDA intends to...
Let Us Fear the Price of “Cutting-Edge” Drugs!
I must respond to the opinion piece by Peter Pitts, president of the Center for Medicine in the Public Interest, regarding the high cost...
Legit Online Viagra! Dead Rat, Boric Acid, Etc., Not Included.
Pfizer, the company best known for fighting online purchases of prescription drugs - especially Viagra, has decided on a new approach: setting up its...
Pfizer Integrates Daytime TV Spots, YouTube, Facebook, Twitter, Slideshare, & Blogs. Focus is Less...
Over the months I have reviewed several of Pfizer's digital and social media efforts and have said that the company is good at promoting...
The Adherence Problem: Are Patients Just Forgetful, or Are They Rebellious?
This is the adherence season for pharma industry conferences. This Monday and Tuesday was the 12th Annual Patient Adherence and Support Summit produced by...
Most Physicians Agree That DTC Advertising Leads to Inappropriate Prescribing — by OTHER Doctors,...
When the FDA announced it was moving a head with yet another study of direct-to-consumer (DTC) advertising, I said:
"Very few healthcare professionals are going...
Why Pharma Execs Fear to Follow on Twitter
There are no Big Pharma CEOs that I know of who actively and directly engage with their stakeholders -- investors, physicians, patients -- using...
