Team Novo Nordisk: Insulin “Doping” Difficult to Prove
Novo Nordisk has a penchant for teaming up with athletes to help promote its diabetes franchise. You might recall that in the U.S. Novo...
Some “Off-Label” Speech is No Longer Politically Correct
The Supreme Court has ruled that corporations are people protected by the U.S. Constitution and Bill of Rights just like us ordinary folk. That...
AbbVie’s “Drive for Five” Campaign: Innovative, Derivative, and Conflictive?
In reviewing what pharmaceutical trade publications had to say about the industry in 2012, I came across MM&M's "All-Star" winners of the year. Sanofi,...
“Spend Less Money on Sales & Marketing,” Says Novartis Chief Joseph Jimenez
In a video interview with Wall Street Journal, Joseph Jimenez, the CEO of Novartis, said "The industry needs to spend more money on R&D...
A “New” New Year’s Resolution: Keep on a Few Extra Pounds
Almost everyone makes this New Year's resolution: lose weight! I also resolve to lose weight this year. But after seeing the results of a...
Pharma Marketing News – Strategy/Planning Reprints
Pharma Marketing News is the monthly e-newsletter of the Pharma Marketing Network (www.pharma-mkting.com). It is packed with facts, opinions, and case studies based upon interviews with experts in the field of pharmaceutical marketing. Highlights of presentations from industry conferences, contact lists for experts consulted, and links to references help susbcribers keep up to date on best practices and network with their peers.
Pharmaguy™’s Twitter Stream – 2008
Pharmaguy™ is a Pharma Marketing Pundit & Critic, Blogger & Publisher of Pharma Marketing News
Pharmaguy™’s Twitter Stream – Q4 2013
Pharmaguy™ is a Pharma Marketing Pundit & Critic, Blogger & Publisher of Pharma Marketing News
Pharmaguy™’s Twitter Stream – Q4 2012
Pharmaguy™ is a Pharma Marketing Pundit & Critic, Blogger & Publisher of Pharma Marketing News
Pharmaguy™’s Twitter Stream – Q4 2011
Pharmaguy™ is a Pharma Marketing Pundit & Critic, Blogger & Publisher of Pharma Marketing News
