Are You Demented? There’s an(other) App for That!
"A team of clinicians from Australia and the UK have translated one of the most commonly used dementia screening tools into app form to...
OMG, FTC Says “One-Click Rule” OK for Twitter Ads. Will FDA be a Copy...
The Federal Trade Commission (FTC) just released new guidelines to expand its decade-old rules on Web ads to the world of social media and...
Quantified Self-focused Narcissism
South by Southwest (#SXSW) is in full swing in Austin, TX. The conference organizers wouldn't give me a comp press pass, so I am...
OPDP Reorganization: Will It De-emphasize DTC Ad Review?
FDA's Office of Prescription Drug Promotion (OPDP) is being re-organized. Instead of separate divisions for consumer promotion (direct-to-consumer or DTC promotion) and professional (HCP)...
Pharma Dollars for Docs Millionaire Club
Pharma Mints Millionaire Doc: This is America, But Is It Marketing?
Dr. Jon W. Draud, the medical director of psychiatric and addiction medicine at two...
Facebook Likes Pharma. Pharma Likes Facebook. So Why Doesn’t FDA Like “Likes”?
Much fanfare and "sky is falling" comments have been made by bloggers regarding FDA's recent warning letter to a dietary supplement maker that used...
More Biologic Rx’s Mean Less DTCA Spending, But Not More Internet Ad Spending
By now you should be familiar with charts like the following, which documents the decline in direct-to-consumer advertising (DTCA).
What are the causes of this...
We Do Hope Y’All Will Enter! Contests Guarantee ROI for Diabetes Drug Marketing
"Hey y'all, I'm Paula Deen and these are my sons Bobby and Jamie," says Paula Deen, Novo Nordisk's Victoza diabetes drug spokesperson, in a...
Pharma Advertising Sequestration! DTC & Physician Ad Spending Cut 20% Across the Board!
According to MM&M: "Ad pages in medical/surgical journals fell precipitously in 2012, with companies buying 16,100 fewer pages than they did in 2011 (a...
Pharma DTC Ad Spending Took a Nosedive in 2012!
According to data from cegedim Strategic Data (CSD), DTC spending decreased by 22% in 2012 compared to 2011 (see chart below and here):
(click for...
