FDA Promises Final Mobile App Guidance by October 2013 & Sets Limits on What...
In testimony at the March 21, 2013 House Subcommittee on Oversight and Investigations regarding Health Information Technologies: Administration Perspectives on Innovation and Regulation, Christy...
FDA Urged to Take “Small Steps” in Developing Final Guidelines for Mobile Medical Apps....
In July 2011, the FDA proposed regulating mobile medical apps as medical devices (see "FDA Issues Long-Awaited Guidance - for Mobile Medical Apps").
FDA has...
Lazy IT “Nazis” Thwart iPad Use by Sales Reps
In a recent post, Rich Myer asked "how can pharma avoid the 'IT Nazis'"? Of course, he meant "Nazi" in a "good" sense, akin...
Spending on Direct-to-Consumer Advertising Takes a Nosedive
This article reviews data that supports one cause for the decrease in DTC spending not often mentioned: the shift to developing drugs for small populations of patients (so-called
Pharma is Overcoming Social Media Hurdles
This article summarizes the results of the online 'Rate Your Social Media Marketing Readiness' self-assessment tool/survey and compares results from two different time periods to determine if any progress has been made in overcoming the risks faced by pharma in using social media.
Help Doctors Educate Patients About Their Condition & Treatment
Vivacare offers industry partners (pharmaceutical firms, device firms and/or their agencies) an opportunity to develop and distribute 'Disease Education Kits' that leverage Vivacare's patient education platform and physician network. This article is a review of Vivacare's service as part of a pharmaceutical brand's digital marketing efforts.
Pharma Marketing News Vol. 12, No. 3: 18 March 2013
Welcome to Volume 12, Issue #3 (18 March 2013) of Pharma Marketing News.
Victoza, Januvia, and Other Diabetes Drugs Under FDA Scrutiny: Marketing’s “Ethical Concerns”
"Facing growing evidence that some of America's top-selling diabetes medicines could lead to pancreatic disease, federal regulators on Thursday opened an unusual review...
FDA and Sugar: One Lump or Two?
"The U.S. Food and Drug Administration announced that a federal judge has approved a consent decree of permanent injunction against Butterfly Bakery Inc., a...
Big Sunshine Law Data
More than half of physicians surveyed by MMIS -- a technology company that supplies data management services to the pharma industry -- did NOT...
