Pharma Paid Celebrity Best Practices
Pharma marketers in the U.S. sometimes use celebrities as spokespeople for their branded drugs or for non-branded campaigns. Such celebrities include TV personalities, athletes, movie stars and others who have thousands or millions of fans, Twitter followers, etc. Should Pharma Disclose Payments to Celebrity Spokespeople? This is just one of the issues explored in a recent survey of Pharma Marketing News readers.
Pharma Paid Celebrity Best Practices
Pharma marketers in the U.S. sometimes use celebrities as spokespeople for their branded drugs or for non-branded campaigns. Such celebrities include TV personalities, athletes, movie stars and others who have thousands or millions of fans, Twitter followers, etc. Should Pharma Disclose Payments to Celebrity Spokespeople? This is just one of the issues explored in a recent survey of Pharma Marketing News readers.
Pharma Paid Celebrity Best Practices
Pharma marketers in the U.S. sometimes use celebrities as spokespeople for their branded drugs or for non-branded campaigns. Such celebrities include TV personalities, athletes, movie stars and others who have thousands or millions of fans, Twitter followers, etc. Should Pharma Disclose Payments to Celebrity Spokespeople? This is just one of the issues explored in a recent survey of Pharma Marketing News readers.
The iPad in the Doctor’s Office
The Apple iPad has also become a
The iPad in the Doctor’s Office
The Apple iPad has also become a
PharmaHotSpot: Should Pharma implement branded marketing efforts on Pinterest?
Phew! It's HOT at "PharmaHotSpot!"
PharmaHotSpot is an online public network designed to "stimulate discussions and allow the community to weigh in on important topics...
Is Pharma Republican or Democrat? Follow the Money & Find Out
According to data reported by the Center for Responsive Politics, the pharmaceutical manufacturing sector has contributed nearly $12 million during the 2012 election cycle...
Who Owns Your Social Media?
"Twitter just announced a complex, confusing, and developer-alienating system that restricts their once-open, always cherished but now apparently taken for granted API," complained Michael...
Will Twitter’s New API Rules Be Bad for Healthcare?
Twitter just announced a complex, confusing, and developer-alienating system that restricts their once-open, always cherished but now apparently taken for granted API. The new rules change the playing field for third party developers, establish caps on number of users, and shift guidelines to requirements across four categories of businesses. Will these new API restrictions curtail growth of health-related third-party apps and, if so, will that ultimately be
The Blog Ate My Job!
I just received this comment via my "Contact Us" form:
"John, while the information you post online is informative and I am glad someone is...
