Pharma Marketing News Vol. 11, No. 5: 31 May 2012
Welcome to Volume 11, Issue #5 (31 MAY 2012) of Pharma Marketing News.
AZ Posts “Reminder Drug Ad” to Its Corporate Blog
Last week I reported that AstraZeneca (AZ) posted an ad for CRESTOR on its "AZ Health Connections" corporate blog (see "AstraZeneca's Timely CRESTOR Branded...
“Shoe” Comic Strip Spoofs Pfizer’s Chantix (unbranded) Side Effects
My Sunday newspaper comics section prominently features the "Shoe" comic strip on the front page. It's a favorite of mine. Today's Shoe spoofs the...
Is There a Doctor in the House? FDA Bad Ad Program is Designed for...
Two days ago, I sent an email to FDA's "Bad Ad" program (email addr: BadAd@fda.hhs.gov) to cite a Pfizer iPhone App as a "Bad...
Online Physician Communities Hold Promise, But Do They Deliver?
Doctors 2.0 and Pharma Marketing News is currently running the "Exploring the Doctor 2.0" survey (find it here), which asks respondents about the impact...
Recipes 2 Go: Pfizer’s LIPITOR-Branded iPhone App. Is It an Ad FDA Should Review?
I just learned that Pfizer has developed an iPhone/iPad app that promotes LIPITOR, the drug company's off-patent lipid-lowering drug. The app is "Recipes 2...
Shire Seeks to Maintain YouTube “Loophole” in FDA’s Draft Guidelines for TV Ads
FDA has received several comments from the pharmaceutical industry regarding the agency's "Draft Guidance for Industry Direct-to-Consumer Television Advertisements." In past posts I reviewed...
Pfizer’s Short-lived LIPITOR Branded Mobile App
On May 22, 2012, Pfizer and Eating Well Media Group, publisher of Eating Well magazine, announced the launch of Pfizer's Lipitor For You "Recipes 2 Go" mobile application, marking the first time Pfizer has released a consumer mobile app for a prescription product in the U.S. Was It a 'Bad Ad' or Just a Bad Idea?
Sanofi Says Proposed FDA DTC Guidelines Would Effectively Kill TV Drug Ads
PhRMA is itching to challenge FDA's authority to regulate DTC advertising in front of the Supreme Court, arguing that recent "Draft FDA Guidance on...
PhRMA Demands that FDA “Cabin” Its Discretion to Regulate DTC Ads
In a 20-page comment submitted to the FDA on May 14, 2012, the Pharmaceutical Research and Manufacturers of America (PhRMA), advised the FDA to...
