Retro Relpax Web Site Features Woman Mopping the Floor. Inspirational? Not!
The "DDR on DTC" column in the August 2012 issue of MM&M magazine ripped into a print ad that showed a woman migraine sufferer...
Pharma Marketing News Vol. 10, No. 13: 23 August 2011
Welcome to Volume 10, Issue #13 (23 AUGUST 2011) of Pharma Marketing News.
Lipitor U.S. Sales Tank 70% in 2012 vs 2011!
According to Drugs.com, Lipitor U.S. sales in Q2 of 2012 were only 30% of what they were in Q2 2011 ($579 million vs....
BI to Launch Beta Version of its Syrum FaceBook Game on September 13, 2012
John Pugh, Director of Digital for Boehringer Ingelheim GmbH (BI), announced that BI will release a BETA version of the FaceBook game SYRUM at...
Is Your (Marketing) Head in the Cloud?
Exploring the new commercial model based on 'informed,' data-driven relationship marketing and technology. A conversation with Bob Harrell, VP of Marketing at Appature. Bob discusses the transformation currently underway in the pharma commercial model, as well as his company's
Certifying Prescription Grade Smartphone Medical Apps
An article in yesterday's NYT focused on what I call "Prescription Grade Smartphone Medical Apps." The article said the idea of such apps "excites...
Public’s Confidence in Science Remains Steady Over 38 Years, But Not So for Medicine
Michael Ritchie, Postdoctoral Fellow at Pfizer, recently posted to the Think Science Blog that he was NOT surprised that the American public "lost significant...
The $400 Million bapi Drug Failure: Are Patient Advocates the Scapegoat?
"Few people in pharma or the investment community were surprised at bapineuzumab's failure, as most odds makers put its chances for success at approximately...
Lilly Overtakes Pfizer as Biggest DTC Advertising Spender!
According to cegedim Strategic Data, Lilly overtook Pfizer in total direct-to-consumer (DTC) spending in April, 2012. The chart below shows the top 10 DTC spenders...
Fake vs. Real Pharma Twitter Followers
Piotr Wrzosinski (@pwrzosin), IPM Digital Marketing at Roche and a member of my Pharma Twitter Pioneer Group (see here), recently posted this to Twitter...
