Orphan Drugs Now “Where the Money Is,” Says Willie Sutton’s Ghost
When a dumb reporter asked "Willie" Sutton, the famous bank robber, why he robbed banks, he is reported to have said "Because that's where...
Physician Bailout: On Average, Pharma Pays Every US Physician Over $750 Per Year
The pharmaceutical industry has been very generous in making payments to physicians. Last year (2010), for example, a mere dozen pharmaceutical companies paid $760...
How Sales Reps Can Use Tablets to Fool Their Sales Manager Overlords
While reading "How Pfizer Uses Tablet PCs and Click-Stream Data to Track Its Strategy" (see here), I was struck by two thoughts:
Pfizer's use of...
Boehringer Ingelheim and Ashoka Make More Health via Social Media
In preparation for my participation in the panel discussion entitled "Social Media and Professional Marketing…What’s Really Working?" on October 4, 2011, during the PharmaForce...
DDMAC’s Bad Ad Program Catches Pfizer Using Google Style “bAdWords” on Lipitor Web Site
This is rich!
Recall that back in April, 2009, the FDA sent 14 "warning" -- actually notice of violation or NOV -- letters to major...
Pharma Walks, Devices Balk When It Comes to FDA User Fees
While brand name drug manufacturers pay about 62% of FDA's $930 million drug review budget, medical device companies only pay about 20% of FDA's...
Brand(o) Pharma Makes Offer Generic Companies Can’t Refuse!
According to the Federal Trade Commission (FTC), some brand pharmaceutical companies are imitating Marlon Brando's portrayal of the Godfather: They are making offers to potential competitors...
New Big Pharma Economies of Scale: Less Patients Needed to Reach Blockbuster Sales
"Meet the new blockbuster," reports the Wall Street Journal; ie, drugs that treat intractable diseases afflicting "small numbers of patients shown by testing to...
Should the US Government Step in to Ease the Current Drug Shortage Crisis?
"The drug industry is floundering in its ability to provide the public with many of the basic medicines that are absolutely required for the...
There’s Room for Only One Osteoporosis Celebrity Spokeswoman: Sally Field Is Out, Blythe Danner...
Amgen -- the company that along with Pfizer signed on Phil Mickelson to shill for ENBREL -- has now signed on Blythe Danner to...
