Quality Healthcare Social Media: Separating the Wheat from the Chaff
"The more things change, the more they stay the same."That's how I feel these days when the "newbies" talk about guidelines for the use...
Swine Flu Duck and Cover. We’ve Come a Long Way Baby!
1950 Civil Defense Film:2009 CDC Video:Wow! I am amazed at the increase in production quality. We sure have come a long way!
Confession of a KOL: The Perverse Effect of Conflict of Interest Disclosure
"I was also wrong about disclosure," said James Stein, MD at a University of Wisconsin conflict of interest seminar (see video here). Dr. Stein,...
From Nalty to “Nalts”: The Transformation of a Pharma Marketing Director into a “Viral...
While Kevin Nalty worked during the day as Con-sumer Product Director at Merck, where he marketed Propecia, at night and on weekends he was making comedic videos for YouTube -- a few of which were critical of drug ads, marketing, and medical conditions. Read this interesting story and learn how not to get fired doing new media marketing.
The New PhRMA Code and Beyond: Federal & State Laws are Eclipsing Self-Regulation
At a recent ExL Pharma conference industry leaders from pharma and the vendor community reviewed the impact on
Ramifications of FDA Regulatory Actions: Helping FDA Find a New Media Regulatory Pathway
Arnold Friede, counsel to the law firm McDermott Will & Emery LLP, and former Senior Counsel at Pfizer, believes that there is an opportunity now to make a strong and compelling argument for the adoption of rational regulatory policies by the FDA that address the unique features not only of sponsored links, but of other kinds of new communication tools, such as social media.
Protection from Brand Infection: Marketers Must Take Control of Their Brands, Especially Online
In response to concerns about the growing range of threats to brand value and the sheer volume of brand hijacking incidents, the CMO Council set out to assess the challenges marketers face as stewards of their brands. The result is Protection from Brand Infection, a seminal authority leadership report that outlines the proliferating threat-scape that marketers face and reveals how marketers are struggling to understand and measure the impact brand intrusions have on their second most valuable asset, their customer.
Pharma Marketing News Vol. 8, #5
Welcome to the May 2009 issue of Pharma Marketing News.
Social Media: Opportunity or Nightmare?
There’s nothing like a little FDA letter writing campaign to stir the pot! Yes, I’m talking about the 14 letters FDA sent out on...
50 Ways to Use Social Media
Sung to the tune “50 Ways to Leave Your Lover” by Paul Simon"The problem is all inside your head", FDA said to meThe answer...
