If Off-label Use of Anti Swine Flu Drugs are OK, Why Aren’t Reminder Ads...
This week, the world is all a-Twitter about the outbreak of Swine Flu. Two stories caught my attention:FDA Authorizes Emergency Use of Influenza Medicines,...
Is UW’s Smoking Cessation CME Course Effective Promotion of Chantix?
I generally believe that, on balance, the drug industry gets pretty good press. That is, there are more favorable stories about Rx drugs (especially...
Science, College Undergrads Agree: Adderall is Da Bomb for Performance Enhancement!
Finally, all those college kids who have engaged in the ADHD stimulant drug (Adderall, Ritalin etc.) black market on campus have had their anecdotal...
Pharma Agency Awards for Web 1.0, None for Blogs or Other Social Media
There were two major awards events in the past week. The first was the 2009 DTC National Advertising Awards presented by DTC Perspectives Magazine...
Is Pharma Socially Challenged?
Stacy Reese, Associate PRA Director at AstraZeneca, speaking on "Managing the Risks Associated with Online Discussions” at CBI's 8th Annual Forum on eMarketing for...
What Good Can Come from a Public FDA Hearing on Social Media?
"The reality of that actually happening is very small...""Does the public even want to talk with pharma companies?""If the FDA opened hearings to the...
How to do Social Media Pharma Marketing without Getting Blown Up
That's my re-interpretation of Josh Bernoff's presentation "How to do a social application in life sciences without getting fired" at yesterday's Social Pharmer Boston...
Thanks to My Twitter Pals I Donate $50 to Nothing But Nets!
Last week I decided to test the power of Twitter to advance social causes by offering to donate $50 to a charity if I...
Gardasil Sales: One $ Less (out of three)
Merck's cervical cancer vaccine, GARDASIL, posted total sales as recorded by Merck of $262 million for the first quarter of 2009, a 33 percent...
