Amgen’s Bike Jersey Tchotchke Available
The pharmaceutical tchotchke business is NOT dead! Take, for example, this AMGEN bike jersey that's for sale on eBay -- starting bid $9.99. If...
Marketing Budgets Take a Nose Dive!
According to a new survey from the ANA (Association of National Advertisers), the recession had a more profound effect on the marketing industry than...
CBI’s Premier Bio/Pharmaceutical Forum on Speaker Bureau Management
Drive Brand Growth through Effective and Compliant Program Development, Resource Allocation and Speaker Training
Nightly News Trigger Bad Memories of the Great 2008 Depression? Try propranolol!
A widely used heart drug may be able to stop frightening images or experiences from lodging in the memory and repeatedly resurfacing to cause...
A Tithe on Pharmaceutical Marketing for Promoting Health
Yesterday, Fabio Gratton -- Co-founder, Chief Innovation Officer, Ignite Health, and ePharma Pioneer Club™ member -- was a guest on my LIVE Pharma Marketing...
Where’s Da Wabbit (Abe and Beaver too)?
I have often commented on the critters used in direct-to-consumer (DTC) ads and have had a lot of fun at their expense. It seems...
My 2009 DTC Ad Spending Prediction is Now Conventional Wisdom
If you do a Google Image search on "dtc ad spend" you'll find the chart I created and published back on November 14, 2008...
Are FDA Penalties No Longer a “Slap on the Wrist?”
It's Friday and welcome again to the "Bob and John Blog Dialog" -- an ongoing series of informal back and forth jousting between DTC...
BMS’s “Oh, Yes I Can!” Ad is Reminescent of Obama’s “Yes We Can!” Slogan
In an ironic twist of advertising art imitating life, I noticed that Bristol-Meyers Squibb (BMS), marketer of the anti-arthritis drug Orencia, has trademarked the...
YAZ Commercial Yanked from TV, But Not from YouTube
Some time ago I pointed out that Bayer Healthcare Pharmaceuticals pulled its 60-second "Goodbye to You" ad for birth-control pill Yaz after the FDA...
