Pharma Marketing Network

A study reported in the LA Times suggested that Chantix appears to reduce the desire for alcohol as well as for smoking (see "Anti-smoking...

"The economy lost 2.1 million jobs in the past three months, equal to a staggering 1.6% of the entire work force," said Charles Biderman,...

I've noticed that many drug brand web sites are frequently updated. Most often, new video ads are added. Sometimes, as with the case of...

Just thought all you blaggers out their wood learn alot from this vidio:via videosift.com

It's not often that I can say I beat a major publication to a pharma industry story, but it happened last week. I'm talking...

A new (to me) Viagra print ad caught my attention in this week's Business Week (or was it Newsweek?) magazine.The ad is an example...

This article reviews the medical privacy restrictions included in the American Recovery and Reinvestment Act, which President Obama signed into law on Feb. 17, 2009, and discusses the impact these restrictions might have on pharmaceutical marketing.

In the future, will the FDA also be pulled into social media by a major Rx drug recall? What can the drug industry learn from the FDA's use of social media and will FDA's example help guide the industry toward best practices in this area? This article describes FDA's social networking initiatives in context of these questions.

In this article, Kim Slocum, former Director, Strategic Planning & Business Development at AstraZeneca describes several alternative future health care system scenarios and makes a case for the industry to support Comparative Effectiveness Research or CER.

This article summarizes the results of the 'How to Earn Back the Public's Trust' survey hosted by Pharma Marketing News between February 4, 2009 and March 14, 2009 , including selected comments from respondents and other commentators.