The View From ePharma Summit: Practicing What Was Being Preached!
This article is a compilation of summaries of presentations made at the 2009 ePharma Summit. Included are highlights posted to the ePharma Summit and other blogs during the conference and insights on epharma marketing issues provided by several conference speakers and attendees.
Pharma Marketing News Vol. 8, #2
Welcome to the February 2009 issue of Pharma Marketing News.
Pharma Marketing News Vol. 8, #2
Welcome to the February 2009 issue of Pharma Marketing News.
Which Way Will DTC Wind Blow?
I love Fridays! It's the day when I get to read a new post by Bob Ehrlich, fellow blogger and Chairman of DTC Perspectives....
At Last! A Company with a Great Drug Pipeline…
With all the bad news out there about anemic drug pipelines and subsequent laying off of R&D personnel at major drug companies, it's good...
Pharma’s Workforce Being Double Decimated!
First, I heard that Pfizer would cut jobs in two waves in 2009. In the first, Pfizer said it would cut 10% of its...
CBI’s Premier Forum on Marketing Data Analytics for the Bio/Pharmaceutical Industry
Leverage Physician and Consumer Data to Drive Targeted Marketing Campaigns and Increase ROI
CBI’s 8th Annual Bio/Pharmaceutical and Medical Device Contact Centers Conference
Maximize Value through Quality Control, Process Improvement, Service Excellence and Enhanced Technology Support
Let’s Focus on Effectiveness, Not Dollars Spent as a Measure of DTC Success
Last Friday, I noted that Bob Ehrlich of DTC Perspectives re-estimated that DTC ad spending will decrease by 10% in 2009 compared to 2008....
New Media, Old Regulations: Like Oil and Water, They Don’t Mix!
I just learned that oil and water do not mix!!! Unbelievable! Who knew? You can try this experiment and find out for yourself.Know what...
