Obama, Following PhRMA’s Lead, Bans Gifts (from Lobbyists)!
It's not only the drug industry that is cleaning up its act by banning gifts. Now, the Obama administration has banned gifts from lobbyists...
The Real Reason Why Pharma Hates Social Media Marketing
Many, many ePharma Pioneers -- smart people who have long evangelized "e" for pharmaceutical marketing communications -- keep up the pressure on the pharmaceutical...
Was a Rat Harmed in the Filming of This Pfizer Commercial?
Pfizer wants people in the UK to know the dangers of purchasing fake medicines on illegal Web sites. So it created a video to...
“FDA a Failed Agency” says Dr. Steven Nissen, Contender for FDA Commissioner
You may recall that Steven Nissen, MD, Chairman of the department of cardiovascular medicine, Cleveland Clinic and outspoken critic of the US Food and...
CNTO411 Blog to Go Dark
You heard it from me first:Rumor has it that Centocor's CNTO411 blog soon will be taken down because they can't find anyone to take...
Adherence Programs: Start by Understanding Patients
The World Health Organization (WHO) report “Adherence to Long-Term Therapies” estimates that between 30 and 50% of medicines prescribed for long-term illness are not...
DTC Spending Will Be Decimated in 2009, Experts Say
In November 2008, I predicted that direct-to-consumer (DTC) spending by the pharmaceutical industry will decrease by 11% in 2009 (see chart on left and...
Life After CNTO411 Blog for Michael Parks: Pitch360
You may have noticed that Centocor's corporate blog, CNTO411, has been dormant for several months, which I pointed out previously (see "New Year's Resolutions...
The Secret Lives of DTC Critters
I've often commented on the bees, beavers, moths, and other "critters" seen in direct-to-consumer advertising (DTCA). Usually, like you, I wonder why pharma marketers...
Pharm Exec Encourages Drug Industry to be More Daring?
"The cover of this month's Pharm Exec may look as if it's about disaster, but that's not the way we meant it," says Patrick...
