Pharma Marketing Network

This article summarizes a recent discussion between eyeforpharma's Editor Lisa Roner and Hans Nagl, Promotion Response Modelling Manager, Shire, about how the current economy and changing pharma landscape is impacting program effectiveness measures.

The pharmaceutical industry must find ways to utilize the new media tools that other industries use while ensuring compliance with FDA regulations. The good news is we can! The author summaries the content of the book and offers practical guidelines for the pharma marketers.

This article presents a summary of a recent TNS Healthcare webinar and personal conversations with presenters conducted beforehand. Included are NEW research results about how US and European physicians rate pharmaceutical companies against a number of customer value points that are important in achieving success with the new sales model.

This article presents a summary of a recent TNS Healthcare webinar and personal conversations with presenters conducted beforehand. Included are NEW research results about how US and European physicians rate pharmaceutical companies against a number of customer value points that are important in achieving success with the new sales model.

This article is a compilation of summaries of presentations made at the 2009 ePharma Summit. Included are highlights posted to the ePharma Summit and other blogs during the conference and insights on epharma marketing issues provided by several conference speakers and attendees.

Welcome to the February 2009 issue of Pharma Marketing News.

Welcome to the February 2009 issue of Pharma Marketing News.

I love Fridays! It's the day when I get to read a new post by Bob Ehrlich, fellow blogger and Chairman of DTC Perspectives....

With all the bad news out there about anemic drug pipelines and subsequent laying off of R&D personnel at major drug companies, it's good...

First, I heard that Pfizer would cut jobs in two waves in 2009. In the first, Pfizer said it would cut 10% of its...