Chantix + Viagra = ChanGra-La for Pfizer?
A time-honored strategy pharmaceutical companies use to keep brands alive after patent expiry is to combine one brand with another to create a combination...
While Real Doctors Prescribe Placebos, Fake Docs on TV Prescribe Drugs Off-Label
Results of a survey published in the British Medical Journal (BMJ) indicate that "about half of the surveyed internists and rheumatologists reported prescribing placebo...
Allergan Doesn’t Comply with PhRMA Guidelines, Wins Kudos Anyway
Allergan, the specialty pharma company BEST known for its marketing of BOTOX, was voted the "Most Admired Specialty Company" in the Eighth Annual Med...
Free Samples: The Drug Rep’s Last Great Hope
According to some sales reps, after January 1, 2009 -- when new PhRMA Guidelines for Interaction with Healthcare Professionals (see PMN Reprint #77-01) go...
Cutback in Prescriptions is a Sign of Pharma Recession
In the latest sign that the US pharmaceutical industry is in a recession, the New York Times reports that "through August of this year,...
Merck’s Goal: “One Less” Gardasil Marketing Problem
Merck is trying to market its cervical cancer vaccine Gardasil to women who may not benefit from it after U.S. sales shrank in July...
eMarketers Make a Comeback Inside Pharma
Since the Internet bubble burst sometime around 2000-2002, eMarketers inside pharmaceutical companies have been systematically purged -- either they have been "integrated" into brand...
Results are In: Pharma Favors Obama
It's official! If the presidential election were held today, 55 percent of employees of pharmaceutical companies said they would vote for Mr. Obama and...
FDA and YAZ: Is FDA Helping Marketers Work Around Regulations?
As reported in today's AdAge, "Bayer Healthcare Pharmaceuticals is pulling a 60-second ad for birth-control pill Yaz. The move comes after the U.S. Food...
