CBI’s Premier Forum on Marketing Data Analytics for the Bio/Pharmaceutical Industry
Leverage Physician and Consumer Data to Drive Targeted Marketing Campaigns and Increase ROI
CBI’s 8th Annual Bio/Pharmaceutical and Medical Device Contact Centers Conference
Maximize Value through Quality Control, Process Improvement, Service Excellence and Enhanced Technology Support
Let’s Focus on Effectiveness, Not Dollars Spent as a Measure of DTC Success
Last Friday, I noted that Bob Ehrlich of DTC Perspectives re-estimated that DTC ad spending will decrease by 10% in 2009 compared to 2008....
New Media, Old Regulations: Like Oil and Water, They Don’t Mix!
I just learned that oil and water do not mix!!! Unbelievable! Who knew? You can try this experiment and find out for yourself.Know what...
Obama, Following PhRMA’s Lead, Bans Gifts (from Lobbyists)!
It's not only the drug industry that is cleaning up its act by banning gifts. Now, the Obama administration has banned gifts from lobbyists...
The Real Reason Why Pharma Hates Social Media Marketing
Many, many ePharma Pioneers -- smart people who have long evangelized "e" for pharmaceutical marketing communications -- keep up the pressure on the pharmaceutical...
Was a Rat Harmed in the Filming of This Pfizer Commercial?
Pfizer wants people in the UK to know the dangers of purchasing fake medicines on illegal Web sites. So it created a video to...
“FDA a Failed Agency” says Dr. Steven Nissen, Contender for FDA Commissioner
You may recall that Steven Nissen, MD, Chairman of the department of cardiovascular medicine, Cleveland Clinic and outspoken critic of the US Food and...
CNTO411 Blog to Go Dark
You heard it from me first:Rumor has it that Centocor's CNTO411 blog soon will be taken down because they can't find anyone to take...
Adherence Programs: Start by Understanding Patients
The World Health Organization (WHO) report “Adherence to Long-Term Therapies” estimates that between 30 and 50% of medicines prescribed for long-term illness are not...
