The Problem with Social Networks: Where’s the Wisdom in 1% of a Crowd?
In his book "The Wisdom of Crowds: Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and...
Death of the One-Click “Rule” or “Received Precedent” or Whatever!
It has long been FDA's position that no new guidance regarding pharmaceutical marketing via the Internet was necessary because the rules that apply to...
Brain Drugs: This is Your Brain on Adderall
"We should welcome new methods of improving our brain function. In a world in which human workspans and lifespans are increasing, cognitive enhancement tools...
Ad Spending: “Worst is yet to come”
"For the advertising and media industries, the worst is yet to come, according to some of Madison Avenue's most closely watched forecasts," according to...
A Virtual Brainstorming Session for You to Give Obama Health-care Reform Input
As reported in the Washington Post, President-elect Obama is asking the nation for input on health care reform (see "Obama Asks Nation for Input...
Despite FDA Warning Letter, YAZ Web Site Still Connects YAZ with Treatment of Acne!
YAZ birth control pill marketers seem to be thumbing their noses at the FDA, which recently sent Bayer a letter expressing concerns that two...
Byrd Loves Rost and Scores!
Cary Byrd of eDrugSearch.com supports Peter Rost -- who has made a reputation as whistle blower, muckraker, and Pfizer nemesis -- for FDA Commissioner!"It...
Marketing Causes Death: the Link Between Black Friday and Black Boxes
AdvertisingAge reports: "Security should have been better, but advertising also helped kill a temporary worker at Wal-Mart, according to a lawsuit filed by the...
Lilly’s Cialis Campaign Wins “Marketing Overdose Award”
Eli Lilly takes this year's Marketing Overdose Award for the promotion of its erectile dysfunction (ED) drug, Cialis. The award was given by Consumers...
New Rozerem Print Ad Takes Cue from Pepsi Marketers
Under the leadership and creative guidance of its advertising agency, the marketers of Rozerem sleep-aid medication launched a new print ad campaign that emulates...
