PhRMA’s New Code on Interactions with Healthcare Professionals
To better understand the impact of this code on the pharmaceutical industry, Pharma Marketing News surveyed readers between July 10, 2008 and August 7, 2008, and collected comments from pharma-focused blogs and bulletin boards. This article is a summary of the PMN survey results and opinions of experts, bloggers, and anonymous commentators.
Who’s Better for Pharma: Obama or McCain?
Who do you plan to vote for?
Obama vs. McCain: New Survey and Online Discussion, Plus the PMN 2008 Q2 Report
Obama vs. McCain: New Survey and Online Discussion Vol. 7, No. 7: September 2008 Obama vs. McCain ...
Pharma Marketing News Vol. 7, #7
Welcome to the September, 2008 issue of Pharma Marketing News.
J&J, Debbie Phelps, You, Me, Facebook: Is This Social Networking?
NOTE: Please read the comments to this post from Rob at JNJ Healthcare.A lot of brouhaha is being made about pharmaceutical companies opening channels,...
Merck’s Sales Training “Boner”
Ed Silverman, please stop all the great posts! Go back on vacation...I have to get some work done!
Ed has posted a series of Merck...
Are You Passionate About Obama or McCain or Neither?
Recently, the WSJ Health Blog posted results from a survey that concluded if Obama wins the election, he should work to stabilize the economy...
The Cymbalta Buzz Machine is at Full Throttle!
You got to hand it to the Lilly PR people and their minions for creating tremendous buzz about Cymbalta and back pain. Here are...
Introducing the Politically Incorrect AmbienCR Rooster
Have you seen the latest broadcast TV ads for AmbienCR with the rooster and tag line: "silence your inner rooster"?Tonight, I saw the Sanofi-Aventis...
Social Marketing Pharma Style
I just joined Facebook -- as if I didn't have enough social networking applications to juggle! Although I have complained before about not having...
