Device DTC: Imagine How Far It Will Go!
Like me, you probably have been seeing more ads on TV for medical devices like pacemakers and knee replacements. One ad from Stryker for...
Kindler’s Refreshing View of Pharma’s Problems and His Job
Recently, I came across this Newsweek interview of Jeff Kindler, CEO of Pfizer. His candor is refreshing. I only reproduce bits and pieces here....
Full Disclosure
I will be attending J&J's Las Vegas reception
A Primer on Pharma Employee Blogging
There is some movement within a few pharmaceutical companies toward implementing employee blogs. But before any pharmaceutical company dives into blogging, there are a few fundamentals that should be considered for developing a strategy for employee blogging.
YouPharma: New Rules for Pharma Marketing and Social Media
Highlights from a Pharma Roundtable discussion and comments from several bloggers in the Pharma Blogosphere about pharma use of social media.
Americans Skeptical of Pharma Cause Marketing
A new survey by Envision Solutions, LLC, a healthcare marketing communications company, suggests that many Americans are deeply skeptical of pharmaceutical companies' motives for supporting non-profit patient advocacy groups.
Targeted Faith-based Disease Awareness Marketing
This article describes a new health awareness initiative intended to reach African Americans via churches and health ministries.
How Readable, Credible & Useful are Pharma Blogs?
This article presents the compllete results from the first ever survey of The Pharma Blogosphere in which blog readers evaluate 22 different pharma-related blogs on the basis of readability, credibility, usefulness, and bias.
Full Disclosure
I will be attending J&J's Las Vegas reception
Basics of Sales Rep Watching
Yesterday, as I was waiting in my doctor's office, at least seven pharmaceutical sales representatives came into and through the office, all within a...
