Marketing Disguised as PR
Public Relations (PR) is not just for managing a company's image and for damage control. It's also used as an adjunct to marketing products...
AMA vs DTC: Spinmeisters at Work
The American Medical Association recently called for an FDA-mandated moratorium on direct-to-consumer (DTC) drug ads and left it up to the industry and FDA...
CME: Promotion vs Education
Pharmaceutical companies provide over half the financial support and funding for continuing medical education (CME) programs. In 2004, the industry spent over $1 Billion...
Fat Acomplia?
Occasionally, I predict the next frontier in pharmaceutical marketing. Back in September, 2005, for example, I predicted that "sleep aid" DTC (direct-to-consumer) advertising would...
Two Sources of Zocor
As reported in the Philadelphia Inquirer:"This week, Merck & Co. Inc.'s patent on the No. 2 cholesterol drug Zocor will expire, clearing the way...
2nd Annual Medical Device and Diagnostics Marketing Compliance Congress
Critical Updates on Enforcement Actions, Criminal and Civil Liability and Compliance Tactics Regarding Advertising, Off-Label Promotion and Fraud & Abuse
2nd Annual Medical Device and Diagnostics Marketing Compliance Congress
Critical Updates on Enforcement Actions, Criminal and Civil Liability and Compliance Tactics Regarding Advertising, Off-Label Promotion and Fraud & Abuse
Behavioral Targeting: RJ vs JP
Just when you thought it was safe to go back in the water...bam! In this case, the water is tracking consumer website visits for...
4th Annual Pharmaceutical Product Complaints
Benchmark Against 12 Industry Approaches for Effective Classification and Handling of Product Complaints
Blockbuster or BallBuster?
Erectile dysfuntion (ED) drugs -- Viagra, Cialis, Levitra -- are in the news again. It seems that ED drug marketers have retooled their...
