Pharma Marketing Network

Next week I will be participating in a search engine marketing panel discussion at CBI's 5th Annual eMarketing for the Pharmaceutical Industry conference in...

Monitoring buzz is one thing, creating it is another. Should pharmaceutical marketers try to infiltrate the blogoshere and create content disguised as consumer generated content or pay legitimate bloggers to create favorable content.

This article summarizes the issue of paid inclusion and presents results of the recent online Pharma Search Engine Marketing Survey.

This article describes best exhibit marketing practices and how to measure the effectives of your exhibit.

This article presents selected results from a survey of pharmaceutical experts on eDetailing and Online Marketing conducted in 2005 by eyeforpharma, MediQuality, and PharmiWeb Solutions.

The pharmaceutical industry is struggling to develop an eMarketing strategy in Europe, which is comprised of many relatively small markets (the member countries of the EU) having significant cultural and language differences.

California leads the way in many things, including laws to reign in pharmaceutical marketing and sales. Where California leads, many other states follow. The...

This discussion starts with the post I made a few days ago about GlaxoSmithKline (GSK) using sales reps to spread the word about the...

The Pharma Marketing Network is an exclusive network of pharmaceutical marketing and sales professionals. The network includes an opt-in e-mail list of registered subscribers, an informational website open to all, and a monthly electronic newsletter, all of which accept paid advertising.

The Pharma Marketing Network is an exclusive network of pharmaceutical marketing and sales professionals. The network includes an opt-in e-mail list of registered subscribers, an informational website open to all, and a monthly electronic newsletter, all of which accept paid advertising.