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Ad Spend
Tag: Ad Spend
Pfizer Continues to Dominate DTC Ad Spending
Pharma Guy
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March 30, 2015
0
Pharma Profits are Driven More by Marketing Spend Than by R&D...
Pharma Guy
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February 12, 2015
3
Pharma DTC Advertising Spend vs. Time Consumers Spend in Various Media
Pharma Guy
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May 29, 2014
1
Mickelson’s PGA Standing vs. Enbrel’s DTC Spending
Pharma Guy
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April 12, 2014
2
The Top 20 DTC Ad Spenders in 2013 Virtually Ignored Digital
Pharma Guy
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April 11, 2014
0
Is Online Pharma DTC Ad Spend Continuing Its Downward Slide?
Pharma Guy
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April 2, 2014
3
Will 2013 Be the Year of “Digital Pharma?”
Pharma Guy
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May 21, 2013
1
DTC Not As Dead As We Thought… But Digital Ad Spending...
Pharma Guy
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April 2, 2013
1
More Biologic Rx’s Mean Less DTCA Spending, But Not More Internet...
Pharma Guy
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March 8, 2013
0
Pharma DTC Ad Spending Took a Nosedive in 2012!
Pharma Guy
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March 2, 2013
3
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